Healthcare Digital Marketing Strategist

Bracco; Eden Prairie (MN); Hybrid; USD 81,000 - 88,000; Full time

Job summary

Bracco Medical Technologies is seeking a Digital Marketing Specialist in Minnesota to develop, execute and optimize digital campaigns across web, email, social and paid media. You will support product launches, clinical education and commercial growth with analytics-driven content, SEO, and marketing automation.

You will collaborate with Product Marketing, Sales, Clinical Education and external agencies while ensuring brand and regulatory alignment. Travel ~10% may be involved.

Qualifications

• Bachelor-level degree in Marketing, Communications, Digital Marketing, Business or related field.
• 3-5 years of digital marketing experience, preferably in healthcare or life sciences.
• Experience managing websites, email campaigns and social media channels.
• Strong knowledge of SEO, SEM, digital advertising and analytics.
• Experience with Google Analytics, CRM systems and marketing automation.
• Experience with Salesforce, HubSpot, Marketo or Pardot.
• Proficiency with Adobe Creative Suite or Canva for content creation.
• Knowledge of healthcare provider and hospital audiences.
• Willingness to travel domestically (~10%).

Responsibilities

• Develop and execute integrated digital marketing campaigns across web, email, social, search and paid media.
• Manage website content, landing pages, SEO and lead conversion.
• Create social content calendars and publish on LinkedIn and other platforms.
• Build and optimize email campaigns and nurture programs with marketing automation.
• Track KPIs, build dashboards and report ROI to marketing leadership.
• Collaborate with Product Marketing, Sales, Clinical, Regulatory and Legal for compliant content.
• Support digital aspects of industry conferences, webinars and education programs.

Skills

Digital marketing

SEO/SEM

Marketing analytics

Content marketing

CRM systems

Communication skills

Project management

Healthcare marketing

Lead generation

Education

Bachelor's degree in Marketing/Communications/Digital Marketing/Business

Tools

Google Analytics

Salesforce

HubSpot

Marketo

Pardot

Canva

Adobe Creative Suite

Job description

Bracco Medical Technologies is seeking a Digital Marketing Specialist in Minnesota to develop, execute and optimize digital campaigns across web, email, social and paid media. You will support product launches, clinical education and commercial growth with analytics-driven content, SEO, and marketing automation.

You will collaborate with Product Marketing, Sales, Clinical Education and external agencies while ensuring brand and regulatory alignment. Travel ~10% may be involved.