Healthcare Marketing Liaison

Sixteen Acres Health and Rehabilitation; Springfield (MA); On-site; USD 52,000 - 74,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Job summary

Sixteen Acres Health and Rehabilitation seeks an energetic Healthcare Marketing Liaison to champion our organization within local hospitals and the broader healthcare community. You will build trust with hospital staff, physicians, social workers, and discharge planners to promote services and convert opportunities into referrals and admissions through proactive outreach and follow-up.

This role emphasizes relationship development, education of referral sources, and representing the organization

Qualifications

• Excellent interpersonal and communication skills.
• High energy, enthusiasm, and a positive attitude.
• Healthcare experience is preferred.
• Naturally outgoing and comfortable meeting new people.
• Confident walking into hospitals and developing new professional relationships.
• Strong networking and relationship-building abilities.
• Persuasive without being pushy.
• Professional, personable, and approachable.
• Self-motivated and driven to achieve growth.
• Strong follow-up skills.
• Organized and able to manage multiple hospital and community relationships.
• Reliable transportation and willingness to travel locally.

Responsibilities

• Develop and maintain strong relationships with hospital staff, physicians, social workers, case managers, discharge planners, and other healthcare professionals.
• Regularly visit hospitals and healthcare facilities to promote the organization and build new relationships.
• Educate referral sources about our services, programs, strengths, and what sets our organization apart.
• Identify opportunities to increase referrals and admissions through strong relationship development and consistent follow-up.
• Build trust and credibility with referral sources and become a reliable point of contact within the hospital community.
• Follow up on potential opportunities to help move them toward referral and admission.
• Represent the organization at hospital meetings, community events, networking events, and other professional opportunities.
• Maintain consistent communication with referral sources and provide excellent customer service throughout the referral process.
• Collaborate with the Referral Specialist/Reviewer and Intake Specialist/Processing to ensure opportunities are communicated and transitioned through the referral process.
• Communicate relevant referral and marketing information to the appropriate team members.
• Track hospital visits, relationship-building activities, opportunities, and follow-up efforts.
• Identify new marketing opportunities and provide feedback to leadership regarding hospital relationships and community needs.

Skills

Interpersonal communication

High energy

Self-motivated

Follow-up skills

Relationship-building

Organizational skills

Willingness to travel

Job description

Healthcare Marketing Liaison

Position Summary

We are seeking an energetic, outgoing, and relationship-focused Healthcare Marketing Liaison to represent our healthcare company within local hospitals and the healthcare community.

This position is focused on building relationships, increasing awareness of our services, and converting opportunities into referrals and admissions. The Marketing Liaison will serve as a visible and enthusiastic representative of our organization, developing strong connections with hospital staff, healthcare professionals, patients, and families.

This is not a referral review or referral processing position. The Marketing Liaison is focused primarily on relationship building, marketing, follow-up, and conversion.

Key Responsibilities

• Develop and maintain strong relationships with hospital staff, physicians, social workers, case managers, discharge planners, and other healthcare professionals.
• Regularly visit hospitals and healthcare facilities to promote the organization and build new relationships.
• Educate referral sources about our services, programs, strengths, and what sets our organization apart.
• Identify opportunities to increase referrals and admissions through strong relationship development and consistent follow-up.
• Build trust and credibility with referral sources and become a reliable point of contact within the hospital community.
• Follow up on potential opportunities to help move them toward referral and admission.
• Represent the organization at hospital meetings, community events, networking events, and other professional opportunities.
• Maintain consistent communication with referral sources and provide excellent customer service throughout the referral process.
• Collaborate closely with the Referral Specialist/Reviewer and Intake Specialist/Processing to ensure opportunities are appropriately communicated and transitioned through the referral process.
• Communicate relevant referral and marketing information to the appropriate team members.
• Track hospital visits, relationship-building activities, opportunities, and follow-up efforts.
• Identify new marketing opportunities and provide feedback to leadership regarding hospital relationships, community needs, and competitive activity.
• Help strengthen the organization’s reputation and presence within the healthcare community.

Reporting Structure

The Healthcare Marketing Liaison will report to and work closely with the VP of marketing services.

The Marketing Liaison’s primary responsibility is to create the relationship and generate the opportunity, while the Referral Specialist and Intake Specialist manages the review and processing portions of the referral.

What We’re Looking For

• Excellent interpersonal and communication skills
• High energy, enthusiasm, and a positive attitude
• Healthcare experience
• Naturally outgoing and comfortable meeting new people
• Confident walking into hospitals and developing new professional relationships
• Strong networking and relationship-building abilities
• Persuasive without being pushy
• Professional, personable, and approachable
• Self-motivated and driven to achieve growth
• Strong follow-up skills
• Organized and able to manage multiple hospital and community relationships
• Comfortable working independently and being out in the community
• Reliable transportation and willingness to travel locally

Qualifications

• Experience in a skilled nursing facility. (Rehabilitation, home health, hospice, assisted living, hospital, or another healthcare setting is a plus)
• Previous experience in healthcare marketing, sales, business development, community outreach, or liaison work preferred
• Familiarity with hospital discharge processes and healthcare referral relationships.

The Ideal Candidate

We are looking for someone who is energetic, personable, confident, and driven. You should be someone who genuinely enjoys meeting people, making connections, and representing a growing healthcare organization.

The right person will be a relationship builder and a natural marketer who can walk into a hospital, make meaningful connections, create trust, and turn those relationships into opportunities for growth.

If you love people, have great energy, and know how to build relationships — this could be the perfect role for you!

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person