Marketing Liaison

Arcadia Care; Northern (KY); Hybrid; USD 52,000 - 74,000; Full time

Benefits offered by this job

Paid vacations

Paid sick time

Paid holidays

Employee appreciation events

Health, dental, vision and 401K

Life insurance

Employee assistance programs

Retail discounts

Telemedicine/virtual visits

Break time for nursing mothers

Time off to vote

Job summary

Arcadia Care is seeking a Marketing Liaison for its Northern Kentucky area. The role focuses on building relationships with hospitals to drive patient referrals and admissions, bridging the gap between community care and the facility.

You will manage referrals, coordinate with social workers and case managers, and support admissions teams to ensure seamless patient transitions and strong partnerships with healthcare providers.

Qualifications

• Must have 2–3 years of sales/marketing in healthcare.
• Familiarity with admissions process at a SNF/rehab facility.
• Experience with Medicare/Medicaid and Managed care guidelines.

Responsibilities

• Act as liaison for skilled nursing facilities and hospitals.
• Develop and maintain relationships with hospital staff and referral sources.
• Ensure smooth admission processes and accurate documentation.

Skills

Sales & marketing in healthcare

Admissions process familiarity

Medicare/Medicaid knowledge

Relationship building

Organizational skills

Phone communication

EHR software familiarity

Hospitals/ case management liaison

Education

High school diploma or GED

Tools

Microsoft Office

Hospital EHR system

Job description

Marketing Liaison

SUMMARY:

• The Sales and Marketing Liaison is responsible for acting as a liaison for skilled nursing facility. This person will be responsible for building relationships with hospitals, which generate patient referrals and admissions.

BENEFITS OFFERED:

• Paid Vacations: Rolls over each year
• Paid Sick Time
• Paid Holidays
• Daily, Weekly, Monthly Employee Appreciation Events
• Birthday, Anniversary Celebrations
• Health, Dental, Vision, 401K, and more available
• Company Paid Life Insurance – at no cost to you
• Free Employee Assistance Programs: Professional support & Guidance on Family, Money, Health, Legal Services and more
• Huge Discounts at all major retailers (Walmart, Costco, etc.) at no cost to you!
• Virtual Visits with Doctors 24/7, without setting up additional accounts or apps
• Paid Break Time for Nursing Mothers
• Time Off to Vote

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• 2 to 3 years of sales and/or marketing in healthcare; long-term care marketing experience preferred.
• Familiarity with the admissions process at a sub-acute, SNF or rehab facility.
• Experience with understanding insurances Medicare, Medicaid, and Managed care subacute guidelines.
• Must have the ability to establish good working relationships with social workers, nurses, Physicians, and case managers in assigned hospitals and other medical facilities as appropriate and indicated.
• Excellent organizational skills with a detail orientation towards documentation.
• Superior follow-up skills and ability to organize and prioritize numerous tasks.
• Professional telephone skills with the ability to handle referral calls effectively and efficiently, meeting the needs of the referral sources and families.
• Computer experience and understanding of hospitals EHR system is preferred.
• Primary sales and marketing representative for managing hospital/community referrals and admissions.
• Develop strong relationships with case management personnel and identify new opportunities for alignment, partnering, and growth.
• Work with facility admission team to develop monthly plans and strategies to generate new business.
• Participate in monthly reports on sales activity, competitor/referral source changes in the marketplace and develop marketing plan
• Assure that the admission process is seamless and positive, including but not limited to identifying all necessary device/equipment and immediate medical needs necessary to ensure a smooth transition to the facility.
• Communicate critical and/or strategic changes to hospital functions, relationships, programs, and opportunities.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.

• Must possess, as a minimum, a high school diploma or GED.
• Be knowledgeable with Microsoft Office (Outlook, Word, Excel).
• Must have patience, tact, cheerful disposition, and enthusiasm, as well as must be willing to handle residents, staff, and visitors, based on whatever maturity level at which they are currently functioning.