Healthcare Marketing & Business Development Representative (Commission-Based)

Synergy HomeCare; Chicago (IL); On-site; USD 60,000 - 110,000; Full time

Job summary

Synergy Home Care is seeking a Healthcare Marketer to expand our referral network and grow client census within Medicaid, Medicare, and Private Pay channels. This role emphasizes building relationships with case managers, social workers, discharge planners, physicians, and facilities.

In this commission-based position, you will actively market services, educate referral sources, and convert leads to new clients while collaborating with intake and admin teams for smooth onboarding and long-term

Qualifications

• Minimum 2–3 years of healthcare marketing or business development experience.
• Established relationships with case managers, social workers, or discharge planners.
• Demonstrated ability to bring in Medicaid, Medicare, and/or Private Pay clients.
• Strong understanding of home care services and referral processes.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, organized, and results-oriented.
• Ability to work independently with minimal supervision.

Responsibilities

• Develop and maintain referral relationships with Medicaid/Micare case managers, discharge planners, hospitals, rehab facilities, and social workers.
• Actively market Synergy Home Care services to professional and community partners.
• Generate qualified referrals and convert leads into active clients.
• Educate referral sources on Synergy’s services, programs, and care model.
• Attend networking events, community meetings, and healthcare functions.
• Track referral activity and report outcomes to agency leadership.
• Collaborate with intake and administrative teams to ensure smooth onboarding of new clients.

Skills

Healthcare marketing

Business development

Relationship-building

Communication

Negotiation

Independent work

Job description

About Synergy Home Care

Synergy Home Care is a growing home care agency dedicated to providing high-quality, compassionate care to Medicaid, Medicare, and Private Pay clients. We are seeking an experienced, results-driven Healthcare Marketer to expand our referral network and increase client census through established professional relationships.

Position Summary

The Healthcare Marketing & Business Development Representative will be responsible for generating referrals and securing new clients through existing and new relationships with case managers, social workers, discharge planners, physicians, assisted living facilities, and private pay clients. This role is commission-based and ideal for a motivated professional with proven access to referral sources and a strong understanding of the home care landscape.

Key Responsibilities

• Develop and maintain referral relationships with:
  • Medicaid case managers
  • Medicare case managers and discharge planners
  • Hospitals, rehab facilities, and skilled nursing facilities
  • Social workers and community agencies
  • Private pay clients and family decision-makers
• Actively market Synergy Home Care services to professional and community partners
• Generate qualified referrals and convert leads into active clients
• Educate referral sources on Synergy’s services, programs, and care model
• Attend networking events, community meetings, and healthcare functions
• Track referral activity and report outcomes to agency leadership
• Collaborate with intake and administrative teams to ensure smooth onboarding of new clients

Required Qualifications

• Minimum 2–3 years of healthcare marketing or business development experience
• Established relationships with case managers, social workers, or discharge planners
• Demonstrated ability to bring in Medicaid, Medicare, and/or Private Pay clients
• Strong understanding of home care services and referral processes
• Excellent communication, negotiation, and relationship-building skills
• Self-motivated, organized, and results-oriented
• Ability to work independently with minimal supervision

Preferred Qualifications

• Existing book of referral sources (highly preferred)
• Experience marketing home care, home health, hospice, or related healthcare services
• Familiarity with Illinois Medicaid waiver programs and Medicare processes
• Access to private payv client networks, elder care attorneys, or senior living communities

Compensation

• Commission-based pay per converted client
• Uncapped earning potential
• Flexible schedule
• Opportunity to grow into a leadership or Director of Marketing role based on performance

Why Join Synergy Home Care

• Competitive commission structure
• Supportive administrative and intake team
• High demand for services
• Opportunity to build long-term income through strong referral relationships
• Be part of a mission-driven organization making a real impact