Healthcare Marketing & Admissions Coordinator

Amity Healthcare Group LLC; North Carolina; On-site; USD 52,000 - 78,000; Full time

Job summary

Brookstone Retirement Center in North Carolina seeks a dynamic Marketing & Intake/Discharge Coordinator to drive occupancy and oversee resident admissions. This dual-role professional will build referral networks, manage tours, coordinate intake with clinical staff, and guide families through transitions with care and clarity.

The role blends strategic marketing with hands-on coordination in a community-focused setting.

Qualifications

• 1–3 years of experience in marketing, preferably healthcare, assisted living, senior care, or related fields.
• Experience in admissions, intake coordination, or case management preferred.
• Exceptional interpersonal and communication skills with a customer-service mindset.
• Proven ability to build relationships and generate referrals.
• Strong organizational skills and attention to detail.
• Proficiency with CRM systems, social media platforms, and basic marketing tools.

Responsibilities

• Marketing & Outreach: Develop and execute strategic marketing plans to increase occupancy and brand awareness.
• Marketing & Outreach: Build and maintain relationships with referral sources (hospitals, rehab centers, physicians, social workers, and community organizations).
• Marketing & Outreach: Represent Brookstone at networking events, health fairs, and community outreach initiatives.
• Marketing & Outreach: Manage digital presence, including social media, online listings, and reputation management.
• Marketing & Outreach: Conduct tours for prospective residents and families, delivering an exceptional first impression.
• Marketing & Outreach: Track and analyze marketing metrics to optimize performance and ROI.
• Intake & Admissions: Coordinate all aspects of the resident intake process, including assessments, documentation, and communication with families.
• Intake & Admissions: Serve as the primary point of contact for prospective residents from inquiry through move-in.
• Intake & Admissions: Collaborate with clinical staff to ensure appropriate placement and care planning.
• Intake & Admissions: Maintain accurate records and ensure compliance with regulatory requirements.
• Discharge Coordination: Facilitate smooth and respectful discharge processes when necessary.
• Discharge Coordination: Communicate effectively with families, healthcare providers, and external partners.
• Discharge Coordination: Ensure all documentation and transitions are handled efficiently and compassionately.

Skills

Marketing

CRM systems

Relationship building

Communication

Project management

Tools

Salesforce

Job description

Brookstone Retirement Center in North Carolina seeks a dynamic Marketing & Intake/Discharge Coordinator to drive occupancy and oversee resident admissions. This dual-role professional will build referral networks, manage tours, coordinate intake with clinical staff, and guide families through transitions with care and clarity.

The role blends strategic marketing with hands-on coordination in a community-focused setting.