Strategic Marketing Manager

LHH Recruitment Solutions; Charlotte (NC); Presencial; USD 90.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

Life insurance

Short-term disability

Commuter benefits

401K plan

Descripción de la vacante

LHH Recruitment Solutions seeks a Strategic Marketing Manager to lead the go-to-market strategy for a growing healthcare vertical within the commercial building products and construction industry.

The role is highly visible and customer-facing, requiring collaboration with Marketing, Sales, Product Management, and Engineering. You will travel to healthcare facilities and translate customer needs into market strategy, product positioning, and growth opportunities.

Formación

• 5–7 years of experience in healthcare facilities, healthcare construction, healthcare operations, or related verticals.
• Proven ability to develop strategic marketing plans, go-to-market playbooks, and market-expansion strategies.
• Experience engaging technical and commercial decision-makers across healthcare environments.

Responsabilidades

• Develop and lead go-to-market strategy for the healthcare vertical.
• Create healthcare market playbooks, value propositions, messaging, and sales tools.
• Identify growth opportunities across hospitals, health systems, and outpatient environments.
• Translate market and customer insights into recommendations for Product Management, Engineering, and Sales.

Conocimientos

Strategic marketing

Healthcare industry knowledge

Building systems knowledge

Executive communication

Sales enablement

CRM / Salesforce

Educación

Bachelor’s degree in Marketing, Business, Engineering, Construction Management, Healthcare Administration, or related field

Herramientas

Salesforce

Descripción del empleo

We are seeking a confident and entrepreneurial Strategic Marketing Manager to lead go-to-market strategy for a growing healthcare vertical within the commercial building products and construction industry.

This is a highly visible, customer-facing role for someone who understands the healthcare market and can translate customer needs into market strategy, product positioning, sales tools, and growth opportunities. You will partner closely with Marketing, Sales, Product Management, and Engineering while spending time in the field with healthcare facility leaders, engineers, architects, contractors, distributors, and other decision-makers.

The ideal candidate combines three key areas: strategic marketing expertise, healthcare industry knowledge, and familiarity with building systems or the commercial construction market.

What You’ll Do

• Develop and lead the go-to-market strategy for the healthcare vertical.
• Create healthcare market playbooks, value propositions, messaging, sales tools, stakeholder maps, and account-development resources.
• Identify growth opportunities across hospitals, health systems, ambulatory care, specialty care, behavioral health, long-term care, and outpatient environments.
• Conduct Voice of Customer conversations to understand operational challenges, project requirements, purchasing dynamics, and unmet market needs.
• Build relationships with healthcare facility leaders, executives, engineers, architects, contractors, distributors, and construction partners.
• Partner with Sales in the field to support customer engagement, early-stage project discussions, specification influence, and account development.
• Translate market and customer insights into recommendations for Product Management, Engineering, Sales, and Marketing.
• Develop healthcare-focused presentations, case studies, white papers, industry articles, design guides, and customer success stories.
• Train sales teams and representative agencies on healthcare personas, terminology, market structure, stakeholder priorities, and positioning.
• Track pipeline growth, customer engagement, specification success, project wins, and healthcare market penetration through Salesforce or a comparable CRM.
• Represent the organization at customer meetings, healthcare industry events, conferences, trade shows, and technical discussions.
• Identify product gaps, competitive threats, emerging needs, and opportunities to improve the long-term healthcare product roadmap.

Required Experience

• Bachelor’s degree in Marketing, Business, Engineering, Construction Management, Healthcare Administration, or a related field. Relevant healthcare and industry experience may be considered in place of formal educational requirements.
• 5–7 years of experience in healthcare facilities, healthcare construction, healthcare operations, industrial manufacturing, building systems, commercial construction, product marketing, or vertical market development.
• Strong experience within the healthcare market, ideally involving healthcare facilities, health systems, infrastructure, construction, building products, medical equipment, manufacturing, or another healthcare-focused commercial environment.
• Demonstrated experience developing strategic marketing plans, go-to-market playbooks, value propositions, product positioning, or market-expansion strategies.
• Strong understanding of how healthcare facilities are planned, designed, constructed, renovated, operated, or maintained.
• Experience engaging technical and commercial decision-makers, including facility leaders, engineers, architects, contractors, healthcare operators, procurement teams, and distributors.
• Understanding of HVAC, plumbing, domestic water, piping systems, valves, facility operations, or related building-system disciplines, or the ability to quickly develop this knowledge.
• B2B product marketing and sales enablement experience, including creating tools and training teams across multiple regions.
• Strong executive communication, presentation, relationship-building, and customer-facing skills.
• Salesforce or comparable CRM experience is preferred.
• Ability to travel regularly, particularly during the initial stages of the role, and participate in meetings aligned with Eastern Time as needed.

What Will Help You Succeed

You are energetic, polished, self-motivated, and comfortable building something from the ground up. You move confidently between strategic planning and customer engagement, ask thoughtful questions, and bring forward potential solutions rather than simply identifying problems. You can keep pace in a growing environment while communicating effectively with executives, sales professionals, technical teams, and healthcare decision-makers.

Why Consider This Opportunity?

• Build and shape a high-priority healthcare vertical.
• Join a growing organization during a period of significant market activity.
• Work across Marketing, Sales, Product Management, and Engineering.
• Gain visibility with senior leadership and healthcare industry decision-makers.

Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Benefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits, and 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria.