Healthcare Market Strategy Lead

Aalberts Integrated Piping Systems; Charlotte (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

Aalberts IPSA in Charlotte, NC seeks a Strategic Marketing Manager, Healthcare, to drive growth in our healthcare vertical. You will shape go-to-market strategy, refine the value proposition for hospitals and health systems, and align messaging with customers and projects across the Americas.

Reporting to the Strategic Marketing Director, you will lead VOC sessions, develop sales tools and content, and partner with Sales, Product and Engineering to improve win rates and project pipelines.

Qualifications

• Bachelor’s degree in engineering, construction management, marketing, business, healthcare administration, or related field.
• 5–7 years in healthcare facilities, healthcare construction, healthcare operations, industrial manufacturing, building systems, commercial construction, or vertical market development.
• Strong knowledge of healthcare stakeholder groups and decision-making dynamics, including owners, facility leaders, health system executives, consulting engineers, architects, contractors, and distributors.
• Willingness and ability to travel regularly to customer locations, healthcare facilities, industry events, and Aalberts sites.

Responsibilities

• Lead the go-to-market strategy for Aalberts IPS' healthcare vertical, building on a strong foundation to accelerate market expansion and share.
• Develop and refine the Aalberts value proposition for hospitals, health systems, ambulatory care facilities, specialty care facilities, behavioral health facilities, long-term care facilities, and outpatient healthcare environments.
• Prioritize strategic accounts, regions, health systems, engineering firms, contractors, and channel partners based on opportunity size and market potential.
• Identify trends, regulations, technologies, reimbursement drivers, construction activity, and competitive influences shaping the healthcare facilities market.
• Build relationships with healthcare facility leaders, directors of facilities, plant operations leaders, construction managers, specifying engineers, architects, mechanical contractors, distributors, and healthcare executives across the healthcare ecosystem.
• Conduct Voice of Customer (VOC) sessions to uncover customer needs, operational challenges, facility priorities, project drivers, and innovation opportunities.
• Represent Aalberts at healthcare industry events, trade shows, conferences, customer visits, association meetings, and technical discussions.
• Support early-stage project conversations with an understanding of healthcare mechanical systems, domestic water systems, HVAC infrastructure, renovation constraints, infection prevention considerations, resiliency requirements, and facility uptime expectations.
• Equip Sales and rep agencies with healthcare-specific tools, presentations, positioning strategies, stakeholder maps, account development resources, and objection-handling guidance.
• Provide project-level insight and expertise to improve win rates, specification influence, and customer confidence.
• Train internal teams on healthcare personas, terminology, market structure, purchasing dynamics, stakeholder priorities, and facility design and operational considerations.
• Participate in customer-facing opportunities as the healthcare market subject matter expert.
• Collaborate with the Strategic Marketing Director to maintain the Healthcare Vertical Playbook, including personas, messaging, segmentation, competitive intelligence, and asset development roadmaps.

Skills

Strong communication

Presentation skills

Relationship-building

Customer-facing skills

Salesforce/CRM experience

Education

Bachelor's degree in Engineering, Construction Management, Marketing, Business, Healthcare Administration

Job description

Aalberts IPSA in Charlotte, NC seeks a Strategic Marketing Manager, Healthcare, to drive growth in our healthcare vertical. You will shape go-to-market strategy, refine the value proposition for hospitals and health systems, and align messaging with customers and projects across the Americas.

Reporting to the Strategic Marketing Director, you will lead VOC sessions, develop sales tools and content, and partner with Sales, Product and Engineering to improve win rates and project pipelines.