Global Product Marketing Leader: Upstream Strategy & Launch

GE HealthCare; Wisconsin; Hybrid; USD 122,000 - 184,000; Full time

Benefits offered by this job

Tuition reimbursement

Excellent benefits package

Job summary

GE HealthCare is seeking a Global Product Marketing Manager to shape and drive the upstream marketing strategy for the Patient Care Solutions portfolio. This role partners with the Global Product Marketing Director to develop values, pricing, market insights, and claims that fuel growth across regions.

The position emphasizes cross-functional leadership, extensive stakeholder influence, and the delivery of end-to-end marketing playbooks for successful launches and lifecycle optimization in a

Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred).
• 8+ years of progressive experience in product marketing, product management, or strategy; 5+ years in healthcare/medtech strongly preferred.
• Demonstrated success operating at a strategic level, influencing senior stakeholders and driving enterprise initiatives.
• Deep demonstrated expertise in upstream marketing disciplines, including: market segmentation & targeting, value proposition & claims development, pricing & portfolio strategy, new product commercialization.
• Proven ability to translate insights into growth strategies that deliver measurable business impact.
• Proven experience building high impact marketing programs using all relevant channels and media; and aligning marketing strategy with business goals.

Responsibilities

• Co-develop and drive the 3–5 year global portfolio marketing strategy aligning with enterprise growth priorities.
• Act as a strategic advisor to Product Management, R&D, and Commercial leaders by providing data-driven market perspectives and growth opportunities.
• Partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify and prioritize white space opportunities, adjacent markets, and new business models.
• Own and lead core upstream marketing deliverables including segmentation, value proposition development, claims roadmap, pricing, and portfolio positioning.
• Generate outside-in insights to influence the product development roadmap, drive the creation of value propositions, and support the development of business cases.
• Monitor competitive dynamics, clinical trends, and regulatory shifts to proactively adjust portfolio strategy.
• Ensure alignment of upstream strategy with downstream execution across regions and drive an integrated end-to-end marketing approach.

Skills

Strategic leadership

Cross-functional leadership

Data-driven market insights

Market segmentation

Value proposition development

Pricing strategy

Portfolio marketing

Education

Bachelor's degree in Marketing or Business

MBA preferred

Job description

GE HealthCare is seeking a Global Product Marketing Manager to shape and drive the upstream marketing strategy for the Patient Care Solutions portfolio. This role partners with the Global Product Marketing Director to develop values, pricing, market insights, and claims that fuel growth across regions.

The position emphasizes cross-functional leadership, extensive stakeholder influence, and the delivery of end-to-end marketing playbooks for successful launches and lifecycle optimization in a