Digital Marketing Manager

Alter Behavioral Health; Dana Point (CA); On-site; USD 80,000 - 90,000; Full time

Job summary

Alter Behavioral Health is seeking a hands-on Digital Marketing Manager to strengthen our online presence, optimize digital campaigns, and connect marketing performance to qualified inquiries and admissions.

You will lead digital strategy across SEO, paid media, social advertising, and agency partnerships, while leveraging AI-powered tools to improve content, reporting, and ROI in a compliant healthcare marketing environment.

Qualifications

• 3–5 years of hands-on digital marketing experience.
• Experience managing marketing agencies, contractors, or external partners.
• Working knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO, and WordPress.
• Strong analytical skills and a results-oriented mindset.
• Practical experience using AI tools to improve marketing workflows.
• Excellent communication, organization, and problem-solving skills.

Responsibilities

• Lead Digital Strategy: Coordinate SEO, paid media, social advertising, and digital campaigns across our business.
• Manage Agency Partners: Oversee external agencies and offshore specialists, ensuring performance, accountability, and efficient use of marketing budgets.
• Own Search Visibility: Improve organic search performance and explore emerging opportunities in AI-powered search.
• Optimize Paid Campaigns: Oversee Google Ads, Meta advertising, and LinkedIn campaigns to improve lead quality and marketing ROI.
• Manage Our Website: Maintain and optimize WordPress pages, landing pages, and digital content.
• Measure What Matters: Track qualified inquiries, admissions, conversion rates, and cost per admission through analytics and reporting.
• Leverage AI: Use AI tools to improve content creation, campaign analysis, reporting, and marketing efficiency.
• Protect Our Brand: Coordinate healthcare advertising compliance, privacy-conscious tracking, and consistent brand messaging.

Skills

Digital marketing strategy

Agency management

Analytics

AI tools for marketing

SEO

PPC management

WordPress

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

WordPress

SEO tools

Job description

Salary: $80,000–$90,000 annually

Turn Digital Marketing Into Real-World Impact!

At Alter Behavioral Health, digital marketing is about more than clicks and impressions. It’s about helping individuals and families find the mental health treatment and support they need.

We’re looking for a results-driven Digital Marketing Manager to strengthen our online presence, optimize digital campaigns, and connect marketing performance directly to qualified inquiries and admissions.

This is an exciting opportunity for a hands‑on marketing professional who enjoys building systems, managing agency partners, exploring AI-powered marketing, and turning data into measurable business outcomes.

What You’ll Do

• Lead Digital Strategy: Coordinate SEO, paid media, social advertising, and digital campaigns across our business.
• Manage Agency Partners: Oversee external agencies and offshore specialists, ensuring performance, accountability, and efficient use of marketing budgets.
• Own Search Visibility: Improve organic search performance and explore emerging opportunities in AI-powered search.
• Optimize Paid Campaigns: Oversee Google Ads, Meta advertising, and LinkedIn campaigns to improve lead quality and marketing ROI.
• Manage Our Website: Maintain and optimize WordPress pages, landing pages, and digital content.
• Measure What Matters: Track qualified inquiries, admissions, conversion rates, and cost per admission through analytics and reporting.
• Leverage AI: Use AI tools to improve content creation, campaign analysis, reporting, and marketing efficiency.
• Protect Our Brand: Coordinate healthcare advertising compliance, privacy-conscious tracking, and consistent brand messaging.

What We’re Looking For

• 3–5 years of hands‑on digital marketing experience.
• Experience managing marketing agencies, contractors, or external partners.
• Working knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO, and WordPress.
• Strong analytical skills and a results‑oriented mindset.
• Practical experience using AI tools to improve marketing workflows.
• Excellent communication, organization, and problem‑solving skills.

Preferred: Healthcare or behavioral health marketing experience, healthcare advertising compliance, HIPAA-conscious marketing practices, or B2B/SaaS marketing experience.

Why Join Alter?

• Make a meaningful impact in behavioral healthcare.
• Own projects and see the measurable results of your work.
• Work with modern marketing tools, AI-enabled workflows, and external specialists.
• Help shape the digital growth of Alter Behavioral Health and related businesses, including CarePredictor.

Alter Behavioral Health is an equal opportunity employer.