Healthcare Digital Engagement Lead (UX, SEO & Analytics)

AtlantiCare; Egg Harbor Township (NJ); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Generous PTO

Medical Insurance

Dental Insurance

Vision Insurance

Retirement Plans

Disability Insurance

Life Insurance

Tuition Reimbursement

FSAs for healthcare and dependent care

Wellness Programs

Voluntary Benefits

Job summary

AtlantiCare is seeking a Digital Consumer Engagement Specialist to shape the digital patient journey across AtlantiCare’s digital properties. You will collaborate with marketing, IT, and clinical teams to ensure accessible, accurate, and engaging online experiences.

You will manage website content, optimize performance, and support SEO and analytics initiatives. The role emphasizes discoverability, UX, and AI/digital marketing trends in healthcare.

Qualifications

• Bachelor’s degree in Marketing or related field is required.
• 35 years of experience in website management, digital marketing, SEO, analytics, or related digital experience roles.
• Experience with enterprise CMS platforms and analytics tools (GA or PIWIK Pro).

Responsibilities

• Build, publish, update, and maintain website pages and content across consumer-facing web properties.
• Support accessibility, SEO, and website performance.
• Create dashboards and performance analyses to measure consumer engagement and digital marketing effectiveness.

Skills

Website management

Content management

Digital marketing

SEO

Analytics

Digital experience

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

PIWIK Pro

Job description

AtlantiCare is seeking a Digital Consumer Engagement Specialist to shape the digital patient journey across AtlantiCare’s digital properties. You will collaborate with marketing, IT, and clinical teams to ensure accessible, accurate, and engaging online experiences.

You will manage website content, optimize performance, and support SEO and analytics initiatives. The role emphasizes discoverability, UX, and AI/digital marketing trends in healthcare.