Healthcare Digital Marketing & Web Experience Specialist

Northside Hospital; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

Northside Hospital is seeking a Digital Marketing Specialist to maintain and optimize website content and support digital marketing initiatives. You will collaborate with cross-functional teams to ensure a high-quality digital experience for patients and communities in Atlanta.

The role involves SEO, analytics, CMS management, and ongoing website improvements, with opportunities to grow digital skills in a healthcare setting.

Qualifications

• Associate's degree with 3+ years or Bachelor's with 1+ year in marketing or related field.
• Experience in marketing, website management, communications, or healthcare is preferred.

Responsibilities

• Maintain and update website and mobile app content for accuracy and accessibility.
• Support digital marketing campaigns across service lines and initiatives.
• Assist with website optimization, local search, metadata, and listings.
• Prepare recurring reports using digital analytics platforms and identify trends.
• Support usability, accessibility, and continuous improvement of digital experiences.
• Coordinate website requests, projects, and stakeholder communications.
• Stay informed on digital marketing trends and best practices.

Skills

Digital marketing

Content management

SEO basics

Web analytics

Cross-functional teamwork

Project coordination

User-focused mindset

Education

Associate's degree

Bachelor's degree

Tools

CMS

Google Analytics

Piwik Pro

Office 365/PM tools

Job description

Northside Hospital is seeking a Digital Marketing Specialist to maintain and optimize website content and support digital marketing initiatives. You will collaborate with cross-functional teams to ensure a high-quality digital experience for patients and communities in Atlanta.

The role involves SEO, analytics, CMS management, and ongoing website improvements, with opportunities to grow digital skills in a healthcare setting.