Healthcare Demand Gen Lead: Pipeline & Growth

Artera.io; Santa Barbara (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Full health benefits

Flexible spending accounts

Company equity

401(k) plan

Paid time off

Career development

Job summary

Artera, a healthcare technology company, seeks a Demand Generation Manager to build and execute integrated programs that create pipeline and accelerate opportunities. You will own paid media, email, and multi‑channel strategies, directing agencies and collaborating with sales, product marketing, and content teams.

You will lead cross‑functional demand programs, optimize funnel performance, and test new channels and approaches to expand reach.

Qualifications

• 5–8 years of B2B demand generation, growth marketing, digital marketing, or related experience, preferably in healthcare/health tech or another complex B2B environment.
• Demonstrated experience building integrated demand programs that contribute to pipeline and revenue.
• Strong knowledge of paid media and email strategy and performance, with experience effectively managing agencies or external partners.

Responsibilities

• Build and execute integrated demand campaigns that generate new pipeline, engage buying groups, and accelerate existing opportunities.
• Develop distinct strategies for pipeline creation and acceleration, tailoring audiences, content, channels, and calls to action based on where buyers are in their journey.
• Partner with Sales to understand account and pipeline priorities and identify opportunities for targeted engagement.
• Own the strategy and performance of paid media, email, nurture, web, and emerging demand channels, connecting them into cohesive cross‑channel programs.
• Direct agency execution across paid media and email, setting audience, channel, investment, testing, and performance expectations while holding partners accountable to pipeline outcomes.
• Own paid media, email, and nurture strategy and performance, continuously optimizing audience segmentation, engagement, conversion, and progression through the funnel.
• Identify and test new channels, tactics, and approaches to expand reach and improve demand performance.
• Partner with Content Strategy to jointly develop campaigns, with you bringing audience, channel, funnel, and performance insights and Content Strategy bringing content strategy, narrative, and format expertise.
• Partner with Product Marketing to connect buyer, market and competitive insights to audience and demand strategies, while sharing campaign performance insights that inform future messaging and go‑to‑market decisions.
• Extend Events and other Marketing programs through pre‑ and post‑event digital engagement that maximizes their pipeline impact.
• Partner with Marketing Operations to leverage standardized campaign processes, tracking, automation, and AI‑enabled workflows that improve execution and scale.
• Own campaign and channel performance against pipeline and revenue goals, using funnel and channel‑level metrics to continuously optimize investment and execution.
• Analyze performance to identify audience, content, channel, and conversion opportunities and turn insights into actionable recommendations.
• Develop hypotheses, run experiments and determine where to optimize investment.
• Use AI to accelerate campaign planning, personalization, experimentation, analysis, and optimization, and partner with Marketing Operations to turn successful approaches into scalable workflows.

Skills

B2B demand generation

Growth marketing

Digital marketing

Healthcare/health tech experience

Agency management

AI in marketing

Job description

Artera, a healthcare technology company, seeks a Demand Generation Manager to build and execute integrated programs that create pipeline and accelerate opportunities. You will own paid media, email, and multi‑channel strategies, directing agencies and collaborating with sales, product marketing, and content teams.

You will lead cross‑functional demand programs, optimize funnel performance, and test new channels and approaches to expand reach.