Healthcare Account Executive

LocaliQ | USA TODAY NETWORK; New Jersey; Remote; USD 66,000 - 85,000; Full time

Job summary

An established industry player is seeking a dynamic Healthcare Account Executive to join their innovative team. This exciting role involves building lasting relationships with local healthcare businesses, providing tailored digital marketing solutions, and driving remarkable results. With a focus on client success, you will leverage cutting-edge marketing services and a robust support infrastructure to ensure your clients thrive. This position offers uncapped earning potential, comprehensive training, and a flexible work environment, making it a fantastic opportunity for driven individuals looking to make a significant impact in the healthcare marketing space.

Benefits

Unlimited vacation

Comprehensive Health Insurance

Dental Insurance

Vision Insurance

401K Plan

Pet Insurance

Flexible work schedule

Generous MTO Time off

Training and Development Programs

Team-building Activities

Qualifications

• 5+ years in digital marketing and healthcare industry experience.
• Strong skills in client relationship management and sales strategy.

Responsibilities

• Build relationships with local businesses for advertising solutions.
• Develop and execute integrated marketing plans for healthcare clients.

Skills

Digital Marketing Acumen

Client Relationship Management

Sales Strategy Development

Communication Skills

Presentation Skills

Market Research

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

Google AdWords

Google Analytics

MS Office Suite

Job description

Posted Tuesday, January 7, 2025 at 5:00 AM

Market: Remote – within reasonable driving distance to Westchester County, NY Market. Considering candidates geographically located in New York, New Jersey and Connecticut.

Offering: Base Salary + Uncapped Commission, benefits, expenses, unlimited vacation and more.

LocaliQ | USA TODAY NETWORK is recruiting for an outside sales Healthcare Account Executive. AE’s at LocaliQ build relationships with local businesses to help them with their advertising and digital marketing plans. Great opportunity to join one of the top digital marketing companies and the largest local media company in the U.S. We work with Local and Regional businesses throughout the region to create marketing strategies that drive results. We offer an excellent support infrastructure, including a full service, internal digital agency, tools to provide data and insights, a winning work culture that you can help make even better, weekday work schedule, plenty of time off (MTO and paid holidays), and career growth opportunities for those that deliver results.

If you excel at building new client relationships, and if you are results-driven, competitive and money motivated, this could be a great opportunity.

As a LocaliQ Healthcare Account Executive, you’ll partner with clients to provide a broad set of solutions to include:

• Build Their Presence: Website, SEO, Local Listings, Reputation & Social Media
• Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
• Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
• Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
• Know What Works: Reporting, Mobile Tools, Insight Solutions
• Emerging technology such as Virtual and Augmented Reality

As a Marketing Solutions Healthcare Account Executive, you'll:

• Be equipped with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers.
• Develop partnerships with Enterprise Healthcare businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions.
• Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors.
• Help businesses maximize their online presence with a custom approach to digital marketing.
• Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital.
• Attend all healthcare related business organization meetings in the Westchester market.
• Look into additional events and business organizations that makes sense to partner with.
• Know and attend, as approved, the major healthcare partner galas and events.
• Visit/connect with all health partners and their agencies at least once per quarter per organization.

What you need to do to be successful in this role:

• Pursue and close new business.
• Retain, manage, and grow clients in the Healthcare vertical.
• Work within a team to manage the client relationship and retain and build account revenue.
• Identify and understand vertical potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper.
• Articulate and present our suite of products to decision makers.
• Communicate with customers proactively via phone, video conference tools (i.e., MS Teams or Zoom), email and in-person.
• Conduct face-to-face customer meetings, presentations, proposals and demonstrations.
• Manage a specified sales pipeline and develop a strategy for long-term sustained success.
• Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns.
• Utilize CRM (Salesforce) effectively and efficiently recording all sales activity.

What you bring to the table:

• Strong Digital Marketing Acumen (Google AdWords, Analytics certifications are preferred but not required).
• Minimum 5 years of experience working closely within the healthcare industry at the C-Suite level with hospitals and the executives at their corresponding agencies.
• 5+ years demonstrated major market advertising agency experience including understanding the hierarchy of an agency as well as how to complete highly complex RFPs.
• Demonstrated knowledge of the healthcare industry, their verticals, latest news, their marketing focus.
• Demonstrated experience handling a desk size of 1.5 million or larger.
• Excellent communication and presentation skills.
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.

The annualized base salary for this role will range between $66,000 and $85,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants