Health & Wellness PR Account Lead

5WPR

Tampa (FL)

Hybrid

USD 60,000 - 85,000

Full time

14 days+

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Benefits offered by this job

Hybrid work model

ClassPass partnership

Flexible PTO

Summer Fridays / Seasonal Fridays

Parental leave

5W University

Professional development

Season tickets to pro sports

Matching donations

Job summary

5WPR is seeking an Account Executive for its Health & Wellness practice in a dynamic agency setting. The Ideal candidate will bring Health & Wellness client experience, strong pitching skills, and solid account/time management abilities to drive results for clients.

You will lead media relations, craft press materials, build strategic media plans, mentor juniors, and guide influencer campaigns in a hybrid work model with growth opportunities in a fast-paced, entrepreneurial environment.

Qualifications

B.A in Public Relations or related field.
2-3 years of PR agency experience with Consumer/Health & Wellness clients.
Must have experience and interest in influencer relations.
Excellent written, verbal and interpersonal skills.
Able to work independently and as part of a team.
Strong leadership and motivation skills.
Proven client relations and supervisory skills.
Creative and energetic personality.

Responsibilities

Manage team workflow and take ownership of account work while driving consistent media results.
Create and develop media materials - press kits, press releases, media alerts, fact sheets, bios, case studies, etc.
Develop and maintain relationships with prominent members of the media to ensure placements.
Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy.
Execute and advise on PR strategies and collaboratively develop strategic media plans.
Create and develop pro-active pitch ideas for clients based on industry, current trends and various announcements.
Monitor media and seek out speaking opportunities for clients as "experts in their field".
Daily client interaction to update, report on and discuss strategy and results.
Assist in the research, writing and development of new business proposals and presentations.
Provide guidance and leadership to junior-level staff.
Participate in brainstorming sessions to develop strategic/creative thinking for clients.
Develop and manage organic and paid influencer campaigns for both organic and paid programs.
Monitor and engage with relevant influencer social media accounts.