Head of YouTube (Strategy, Scripting & Team Lead)

Impact Clients; Oregon; Hybrid; USD 75,000 - 150,000; Full time

Benefits offered by this job

Meaningful challenge

Brand growth impact

Ownership and influence

Growth opportunities

Job summary

Impact Clients seeks a Head of YouTube to lead Richard Yu's channels and creative team. The goal is to grow the business channel from ~90,000 to 200,000+ subscribers in six months and achieve average views per video above 100,000, with ambitious quarterly targets.

The role covers strategy, testing, packaging, scripting, production, analytics and team management, aiming to scale content that educates, builds trust and drives leads/sales. Remote, full‑time, with overlap with US hours.

Qualifications

• Deep passion for YouTube storytelling and psychology.
• Understanding of channel growth and audience engagement.

Responsibilities

• Own the channel's growth goals, metrics and KPIs and translate them into plans for topics, formats and ideas.
• Lead testing and learning with structured hypotheses and defined success measures.
• Create titles, thumbnail concepts and briefs, and guide A/B tests and repackaging decisions.
• Write and edit scripts, build hooks and story structure to deliver on the title's promise.
• Provide production feedback to editors and ensure every video meets standards.
• Analyze performance to inform what to test next and optimize subscriber growth and views.
• Coach and manage editors, designers and writers, and document processes for team efficiency.

Job description

Head of YouTube

We're hiring a Head of YouTube to lead Richard Yu's channels and creative team. Richard teaches people how to build businesses selling digital and physical products through "AI Arbitrage". The challenge is to grow the business channel from ~90,000 to 200,000+ subscribers in six months and bring average views per video above 100,000. These are aggressive goals.

What you’ll own

• Strategy and ideation: own the channel's growth goals, metrics and KPIs. Turn them into a clear plan for topics, formats and ideas, based on what our audience cares about and what we can learn from videos that perform well above their channel's usual results. Plan videos that bring in new viewers, build trust and help the right people take the next step.
• Testing and learning: build structured tests with a clear hypothesis, a useful comparison and defined success measures. Decide which tests are worth running, make sense of the results and apply what you learn to the next videos.
• Packaging: titles, thumbnail concepts and briefs, A/B tests, and repackaging decisions informed by CTR, retention and traffic sources.
• Scripting: write full scripts when needed, and edit and quality‑check every script before Richard films it. Build strong hooks, story structure, pacing, curiosity and payoffs that keep people watching. Deliver the title's promise in a natural voice, with concrete examples and verified claims.
• Production: give editors specific feedback from the first cut, set clear standards and make sure each video meets them.
• Analytics: review what worked, what didn’t and what to change next. Track subscriber growth, views and audience quality alongside the channel's contribution to leads and sales, working with the wider marketing team. Be clear about which results we can attribute to YouTube and where we’re still making assumptions.
• Team: hire, onboard and manage editors, designers and writers. Coach people to improve and write procedures and checklists that help the team make good decisions independently.

Who will do well here

You have a deep passion for YouTube (storytelling and psychology), and an understanding of channel growth. You can explain why a topic, format, title, thumbnail or script works: what earns the click, what keeps someone watching and what makes them return. You are excited about taking on ambitious goals and being responsible for the results. You track progress honestly, work out what's holding us back and come with ideas for fixing it. You learn quickly, ask for feedback and change your approach when the evidence calls for it.

Strong business judgment, an understanding of marketing funnels and experience in Infopreneurship, online education or Edutech are major advantages. We’ll weigh that experience heavily. We’ll also consider an exceptional YouTube leader who can learn our audience, offers and funnel quickly.

This is a full‑time role for someone who wants to focus on one business and take responsibility for both the creative work and the team.

Benefits

• A meaningful challenge.
• Help grow a brand with audacious goals, including taking our business channel to 200,000+ subscribers in six months and averaging over 100,000 views per video. Your work will directly shape how we reach people, earn their trust and grow the business.
• Real ownership and influence.
• We value input from everyone, and few things are off‑limits to thoughtful questioning. Bring your perspective, question assumptions and propose better approaches. We listen to good reasoning and are willing to change direction when the evidence supports it. Your ideas and what you learn through testing can influence the broader business.
• A team invested in your growth. We want this to be one of the biggest personal and professional growth experiences of your life. You’ll work directly with Richard and the rest of the leadership team, get honest feedback and take on challenges that stretch your thinking, creative judgment and leadership. We set high standards, and we’re here to help you reach them.

Full‑time availability and at least 4 hours of overlap with US Eastern working hours.

Remote: we welcome candidates across the United States, Canada, the UK, Europe, Mexico, Central America and South America, including Spain, Portugal, France, Germany, the Netherlands, Poland, Brazil, Panama, Colombia, Argentina and Costa Rica. Exceptional candidates elsewhere are also welcome. What matters is strong YouTube judgment, fluent English and reliable overlap with US Eastern working hours.

$75,000–$150,000 USD annually plus performance bonuses for exceptional results, in a fully remote, full‑time role with reliable overlap with US Eastern working hours.