Head of Brand & Channels (YouTube-first)

Single Grain | Start Growing; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

A leading digital marketing agency is seeking a Head of Brand & Channels to build a YouTube-first content engine. This role requires proven experience in growing a YouTube ecosystem, leading a creative team, and linking content performance to business outcomes. Responsibilities include managing a high-performing team, optimizing content strategies, and analyzing metrics to drive email subscriptions and revenue growth. Ideal candidates understand B2B buyer psychology and have a strong taste in content creation.

Qualifications

• Proven experience growing a YouTube channel to at least 500k subscribers.
• Strong expertise in content programming and execution.
• Ability to lead a creative team and manage multiple projects.

Responsibilities

• Own and execute the YouTube content strategy for multiple channels.
• Lead a small team to create and optimize content.
• Analyze performance metrics and produce reports for continuous improvement.

Skills

YouTube ecosystem growth

Content strategy

Team leadership

Performance analysis

Webinar logistics

Job description

Head of Brand & Channels (YouTube-first)

Base pay range: $80,000 / yr – $110,000 / yr

Role Mission: Build and own a YouTube-first content engine that reliably converts views into qualified email subscribers and ultimately into revenue. You will turn the founder’s ideas, IP, and personality into a scalable media + email funnel that compounds every month. Your success is measured by: “Are we growing qualified email subscribers, YouTube views/subs, and downstream pipeline every month—profitably?”

We are NOT looking for a social media manager. We need a channel owner—someone who has actually grown a YouTube ecosystem to meaningful scale and knows how to tie content performance to business outcomes.

About the Role

As the Head of Brand & Channels, you own strategy, programming, packaging, experimentation, analytics, and funnel integration for all content. You run a small but high-performing pod (editors, clippers, thumbnail designers, distribution operators). You partner directly with the founder to translate vision → content → growth → revenue.

This is a high‑ownership, high‑autonomy role. Bring the machine; the founder brings the ideas and approvals.

About the Company

Single Grain is an award‑winning digital marketing agency founded by Eric Siu, serving companies such as Amazon, Uber, and Salesforce. We help clients grow through paid media, SEO, creative content, CRO, and more. Our main brands – Leveling Up (190k subs) and Marketing School (11k subs) – offer dynamic content to educate businesses and entrepreneurs.

Responsibilities

• Content Strategy Ownership: Own long‑form strategy for Leveling Up YouTube and Marketing School Podcast and YouTube channels and the Leveling Up newsletter.
• End‑to‑end Calendar: Manage content across YouTube long‑form, shorts, LinkedIn, X, IG/TikTok, Threads.
• Packaging & Packaging Execution – write hooks, cold opens, titles, direct thumbnail designers and run A/B tests.
• YouTube Team Leadership: Lead a team of 5 editors, 1 social media manager, and 1 designer to drive viewership and email signups. Analyze performance and iterate.
• YouTube Strategy & Execution: Create concepts, draft scripts, guide thumbnail designs, and book studio time for Eric.
• Webinar Development & Execution: Lead webinar topics, manage logistics, and collaborate on email follow‑ups.
• Newsletter Management: Own Leveling Up newsletter topics and AI marketing focus, curate content and optimize performance.
• Cross‑Functional Collaboration: Work with writers, social media managers, editors, and paid media managers.
• Trendspotting & Innovation: Stay up to date with industry trends and propose new content strategies.
• Performance Tracking & Optimization: Analyze KPI metrics MoM growth in YT views/subs, qualified email subscribers, CTR, retention curves. Produce weekly reports.
• Funnel & E‑mail Integration: Ensure videos drive viewers to newsletters, waitlists, lead magnets and align content with email sequences.
• Build SOPs, systems, and AI leverage to increase efficiencies.

Key Performance Indicators (KPIs)

• North Star: Net new qualified email subscribers per month from content.
• Guardrails: MoM YouTube growth (views, subs, watch time). Content SLAs.
• Secondary / Medium‑Term: Content‑attributed leads / SQLs, effective cost per email vs paid acquisition benchmarks.

Who You Are

• Grown a YouTube ecosystem from 0 → 500k+ subs (or comparable scale).
• World‑class programming, packaging, and testing.
• Strong taste, strong opinions, low ego.
• Run a small creative pod with clarity and high standards.
• Understand B2B buyer psychology, attention mechanics, and narrative design.
• Translate founder ideas into compelling, high‑performing content.

Preferred Skills & Experience

• Expertise in webinar logistics (topic development, technical setup, email follow‑ups).
• Experience managing high volumes of content in a fast‑evolving industry like digital marketing.

Jobs to Be Done (JTBD)

• Lead Content Strategy for Leveling Up, Marketing School, and Leveling Up newsletter.
• Own Webinar Strategy & Execution.
• Manage Leveling Up newsletter.
• Collaborate across teams.
• Lead a team of 5 editors, 1 social media manager, and 1 designer.
• Track & optimize content performance.

How We Work Together

• Weekly Content Council (60–90 min): performance, ideas, approvals.
• Async approvals for thumbnails, format changes, etc.
• You own the machine. The founder approves and provides direction.

How to Apply

Please submit your application with a cover letter that includes “content is cool” as the first line. Applications without this will be disqualified.