VP of User Acquisition

Datacontroller Toogeza Ltd.; United States; Remote; USD 180,000 - 300,000; Full time

Job summary

toogeza, a Ukrainian recruiting partner, is seeking an experienced VP of User Acquisition to join one of its clients and lead growth across paid and organic channels. You will define the vision, set the strategy, and ensure scalable performance in a fast-moving tech environment.

You’ll own an 8-figure UA budget, align with Product and Finance, and lead a high-performing team of 20 specialists. Expect to optimize funnels, improve LTV:CAC, ASO, re-engagement, and cross-channel experimentation to

Qualifications

• 8+ years in digital marketing / user acquisition for mobile apps
• 2+ years in leadership roles
• Deep expertise in mobile UA landscape and attribution

Responsibilities

• Define the vision and strategy for UA
• Lead paid and organic UA across platforms (App Store, Google Play, Meta, Snapchat, TikTok)
• Own an 8-figure UA budget and drive growth while balancing LTV:CAC
• Oversee reporting and analytics for UA and marketing performance
• Build and run test plans and experimentation across UA initiatives
• Optimize and report campaign performance across ad networks
• Drive growth in ASO, re-engagement, and other organic levers
• Lead the team in designing and improving internal UA tools and processes
• Work with Product teams to maximize funnel value from each channel
• Partner with Finance, Legal, People to support growth plans
• Manage external partners and creative teams for high-performing assets
• Lead and grow a team of 20 specialists across Paid and Organic UA

Skills

Digital marketing

Mobile UA landscape

Analytics & attribution

Leadership

Budget management

Stakeholder management

Cross-functional collaboration

Tools

Looker

Excel

Job description

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Currently, we are looking for an experienced VP of User Acquisition to join one of Toogeza’s clients.

What You’ll Do

• Define the vision and strategy for User Acquisition at the company.

• Lead both Paid and Organic User Acquisition, managing and optimizing mobile performance marketing across key platforms and stores: App Store, Google Play, Meta, Snapchat, TikTok, etc.

• Own an 8-figure UA budget, driving user and revenue growth while balancing efficiency metrics (e.g., LTV:CAC) and scaling installs sustainably.

• Oversee reporting and analytics for UA and marketing performance, ensuring clear visibility and decision-making.

• Build and run test plans and experimentation across UA initiatives to identify the highest-impact growth opportunities.

• Optimize and report campaign performance across multiple ad networks, continuously improving creatives, targeting, and funnels.

• Drive growth initiatives in ASO, re-engagement, and other organic levers (incl. SEO/referrals where applicable).

• Lead the team in designing and improving internal tools and processes for more efficient UA execution and learning loops.

• Work closely with Product teams to ensure strong funnel conversion and maximize value from each acquisition channel.

• Partner with internal stakeholders (Finance, Legal, People) to support growth plans and operational needs.

• Manage external partners: ad networks and vendors; collaborate with creative and other teams to develop high-performing ad assets and supporting materials.

• Lead and grow a high-performing team of 20 specialists across Paid and Organic UA.

What Success Looks Like

• A clear UA strategy and operating model that scales acquisition across channels while maintaining efficiency (LTV:CAC).

• Consistent, measurable growth in users and revenue, supported by structured testing and repeatable learnings.

• Reliable reporting and analytics that enable fast decision-making and predictable performance.

• Strong cross-functional collaboration with Product, leading to improved funnel conversion and better payback.

• A well-structured, motivated UA org with strong processes, tools, and execution standards across Paid + Organic.

What We’re Looking For

• 8+ years in digital marketing / user acquisition (primarily mobile apps), including 2+ years in leadership roles.

• Deep expertise in the mobile UA landscape, mobile analytics, and attribution.

• Proven ability to grow and amplify organic acquisition using ASO, SEO, referral strategies, and re-engagement approaches.

• Strong analytics skillset and fluency with visualization / reporting tools (e.g., Looker) and Excel.

• Experience successfully managing large marketing budgets across multiple performance channels.

• Strong data-driven mindset: able to turn analysis into decisions, recommendations, and outcomes.

• Excellent communication and stakeholder management skills: comfortable promoting, defending, and negotiating new ideas.