Head of Unified Media Strategy & Activation

Dropbox; United States; Teletrabalho; USD 250 000 - 360 000; Tempo integral

Resumo da oferta

Dropbox is looking for a Director of Media to own our total media investment—brand and performance—and to build a unified strategy and operating model that aligns across teams. The leader will manage campaigns from upper-funnel brand initiatives through paid search, social, programmatic, display, video, and emerging channels, balancing in-house capabilities and agency partnerships to maximize impact.

The role sits at the center of Dropbox’s growth strategy, collaborating with Brand, Product

Responsabilidades

• Unified Media Strategy. Build and own Dropbox's media strategy across brand and performance; set annual and quarterly investment thesis, define the channel portfolio, and make tradeoff decisions on spend.
• Total Budget Ownership. Manage Dropbox's full media investment across paid search, paid social, programmatic, display, video, mobile, affiliate, and brand channels; own planning, forecasting, pacing, and in-quarter reallocation.
• Brand and Performance Integration. Align reach, frequency, creative strategy, and channel mix so brand and performance reinforce each other; partner with Brand to translate strategy into media execution.
• Operating Model and Partnerships. Design the right mix of in-house capability and agency partnership; own agency relationships and build internal muscle where needed.
• AI-Enabled Media Operations. Define where agentic/AI-enabled workflows belong in the media stack; optimize production, testing velocity, audience modeling, and budget allocation.
• Connect Media to Revenue. Partner with Product Growth, Sales, and Marketing Data Science to connect media signals to outcomes like activation, conversions, and revenue.
• Measurement Rigor. Collaborate on attribution, incrementality testing, and media mix modeling to ensure rigorous measurement.

Descrição da oferta de emprego

Dropbox is looking for a Director of Media to own our total media investment—brand and performance—and to build a unified strategy and operating model that aligns across teams. The leader will manage campaigns from upper-funnel brand initiatives through paid search, social, programmatic, display, video, and emerging channels, balancing in-house capabilities and agency partnerships to maximize impact.

The role sits at the center of Dropbox’s growth strategy, collaborating with Brand, Product