Enterprise Campaign Architect

Dropbox; United States; Remote; USD 137,000 - 208,000; Full time

Job summary

Dropbox is seeking an Integrated Campaign Strategist to design and orchestrate marketing campaigns for priority product launches and evergreen motions. You will translate priorities, audience insights, and product positioning into a clear strategy that defines audience, narrative, journey, channel roles, activation sequence, and measurement.

You will guide campaigns from brief through launch, optimization, and learning across owned, earned, and paid channels, partnering with Product Marketing,

Qualifications

• 8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related discipline, ideally in SaaS or technology.

Responsibilities

• Campaign strategy architecture: Translate mid-market and enterprise business goals, product positioning, audience insight, and market context into integrated campaign strategies for key launches and evergreen motions, including objectives, audience, narrative, journey, channel roles, phasing, and measurement.
• Cross channel orchestration: Build and manage the integrated activation plan across owned, earned, and paid channels so that web, lifecycle, content, social, communications, events, partner, and media programs work as one connected campaign rather than separate channel plans.
• In-market stewardship: Own the campaign through launch and sustainment, protecting the strategic throughline while ensuring creative, messaging, timing, and audience experience remain coherent across touchpoints and regions.
• Cross-functional leadership: Establish the brief, operating rhythm, decision rights, milestones, dependencies, and readiness criteria that align Product Marketing, Brand and Creative, Communications, channel owners, Marketing Operations, Marketing Data Science, regional partners, and Sales.
• Audience and journey design: Define target audiences and buying groups, map the role of each touchpoint across the customer journey, and ensure campaign experiences respond to buyer needs, market moments, and stages of consideration.
• Performance and optimization: Partner with Marketing Data Science and channel owners to define full funnel success measures, synthesize owned, earned, and paid signals, identify what is driving or limiting performance, and recommend changes to audience, narrative, creative, sequencing, or channel mix.
• Portfolio learning and scale: Capture campaign insights, codify reusable plays, distinguish enduring strategy from launch specific execution, and apply learning across the enterprise campaign portfolio to improve future launches and evergreen motions.

Skills

Campaign architecture

Audience design

Cross-functional leadership

Performance analysis

Strategic storytelling

Tools

Marketing automation

CRM

Attribution platforms

Experimentation platforms

Job description

Dropbox is seeking an Integrated Campaign Strategist to design and orchestrate marketing campaigns for priority product launches and evergreen motions. You will translate priorities, audience insights, and product positioning into a clear strategy that defines audience, narrative, journey, channel roles, activation sequence, and measurement.

You will guide campaigns from brief through launch, optimization, and learning across owned, earned, and paid channels, partnering with Product Marketing,