Head of Social Strategy & Campaigns

Critical Mass; Franklin (TN); On-site; USD 120,000 - 190,000; Full time

Job summary

Critical Mass in Nashville seeks a Social Strategy Director to lead our social vision for a key client. You will shape strategy, content direction, and measurement to move business outcomes in a regulated digital space.

You will partner with internal teams and external partners to drive strategic concepts from ideation through execution, guiding creative work and ensuring consistency across channels.

Qualifications

• 7–10 years in the social strategy space.
• 1–2 years in director-level leadership.
• Proven leadership mentoring teams.
• Strong analytical skills with social platforms and reporting tools.

Responsibilities

• Develop and own the social content strategy and opportunities.
• Lead tentpole content pieces and large campaigns.
• Partner with Community Manager and Creative teams to ensure vision.
• Provide strategic direction and monthly briefs to creative teams.
• Oversee reporting with Emplifi to track performance and optimize.
• Coordinate with client social leads to align with business objectives.
• Build trust and long‑term stability with key clients.

Skills

Social strategy

Leadership

Analytics

Content strategy

Team management

Client leadership

Tools

Emplifi

Sprout Social

Sprinklr

Brandwatch

Talkwalker

Job description

Critical Mass in Nashville seeks a Social Strategy Director to lead our social vision for a key client. You will shape strategy, content direction, and measurement to move business outcomes in a regulated digital space.

You will partner with internal teams and external partners to drive strategic concepts from ideation through execution, guiding creative work and ensuring consistency across channels.