Strategic Marketing & Communications Lead

Arts & Business Council of Greater Nashville; Nashville (TN); Hybrid; USD 40,000 - 45,000; Full time

Job summary

The Arts & Business Council of Greater Nashville is seeking a Marketing Manager to oversee content creation, media relations, storytelling, digital communications, brand management, and promotional campaigns. You will work with the Executive Director and staff to ensure consistent messaging and engaging public engagement with donors and stakeholders.

The hybrid, Nashville-based role focuses on developing campaigns for Tennessee Craft programs and events, managing newsletters, social media, and

Qualifications

• Minimum of three years of professional experience in marketing, communications, nonprofit communications, or related field.
• Exceptional writing, editing, and storytelling skills with the ability to tailor messaging for diverse audiences.
• Experience managing social media platforms, email marketing campaigns, and digital content.
• Strong organizational and project management skills with the ability to manage multiple deadlines.

Responsibilities

• Develop and maintain a marketing, communications, and content calendar aligned with priorities and events.
• Create and execute integrated marketing campaigns to increase awareness, attendance, and donor engagement.
• Ensure branding consistency across public-facing materials and internal communications.

Skills

Storytelling

Social media management

Content creation

Project management

Collaboration

Education

Bachelor's degree or equivalent

Tools

Salesforce

Microsoft 365

CMS

Google Analytics

Job description

The Arts & Business Council of Greater Nashville is seeking a Marketing Manager to oversee content creation, media relations, storytelling, digital communications, brand management, and promotional campaigns. You will work with the Executive Director and staff to ensure consistent messaging and engaging public engagement with donors and stakeholders.

The hybrid, Nashville-based role focuses on developing campaigns for Tennessee Craft programs and events, managing newsletters, social media, and