Head of Social Media & Communications

SASSO; Baton Rouge (LA); On-site; USD 120,000 - 190,000; Full time

Job summary

SASSO seeks a Director of Social Media & Communications to lead the strategy, execution, and performance of modern communications across client accounts. You will drive audience growth, community engagement, and measurable outcomes by integrating social, influencer, PR, and digital engagement.

Ideal candidates bring 7–10 years in communications or marketing, proven leadership of cross-functional teams, and a track record of implementing scalable communications systems that deliver client results

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, English, Digital Media, or a related field preferred.
• 7–10 years of experience in communications, social media, influencer marketing, content strategy, public relations, or integrated marketing, preferably in an agency environment.
• 3+ years of experience leading, managing, mentoring, or developing a multi-disciplinary team.
• Proven track record developing successful social, content, influencer, PR, and digital engagement strategies for B2B, B2C, and/or D2C brands.
• Demonstrated experience building scalable systems, repeatable methodologies, and performance frameworks that improve team output and client results.
• Strong client-service background, including advising senior-level stakeholders and presenting strategic recommendations.
• Experience integrating paid, earned, owned, shared, and creator-led channels into cohesive marketing campaigns.

Responsibilities

• Lead integrated communications strategies across social, content, influencer, earned, owned, and digital channels.
• Translate client business objectives into clear strategies with defined audiences, channel roles, KPIs, and measurable outcomes.
• Build scalable content and engagement systems that support B2B, B2C, and D2C audience growth, community development, and conversion.
• Guide messaging, campaign narratives, content pillars, editorial strategy, and platform-specific communications approaches.
• Identify cultural, category, community, and market opportunities that help clients earn attention and strengthen relevance.
• Lead platform-specific social strategies across channels including Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
• Oversee social content planning, engagement strategies, community growth, trend response, and platform optimization.
• Ensure social content is designed to drive measurable outcomes including engagement, reach, audience growth, traffic, leads, conversion support, and brand affinity.
• Develop systems for social listening, audience insight, community management, and performance-informed content iteration.
• Guide the team in translating social behavior, platform trends, and audience signals into actionable campaign recommendations.
• Develop influencer, creator, and partnership strategies that align with client objectives, audience insights, brand positioning, and campaign goals.
• Establish scalable systems for creator sourcing, evaluation, outreach, briefing, contracting support, content review, usage rights, disclosure, and reporting.
• Evaluate creators based on audience fit, content quality, engagement, platform relevance, geographic fit, brand safety, and performance potential.
• Collaborate with Social, Creative, Media, and Account teams to integrate creator content into broader campaign ecosystems.
• Measure creator performance against defined KPIs including reach, engagement, traffic, conversion support, content value, and audience growth.

Skills

Strategic communications

Team leadership

Storytelling

Content strategy

Influencer marketing

Social media management

Data-driven decision making

AI-enabled workflows

Effective communication

Cross-functional collaboration

Education

Bachelor’s degree in Communications or related field

Tools

Sprout Social

Google Analytics

Meta Business Suite

LinkedIn Campaign Manager

Cision

Meltwater

Muck Rack

Job description

SASSO seeks a Director of Social Media & Communications to lead the strategy, execution, and performance of modern communications across client accounts. You will drive audience growth, community engagement, and measurable outcomes by integrating social, influencer, PR, and digital engagement.

Ideal candidates bring 7–10 years in communications or marketing, proven leadership of cross-functional teams, and a track record of implementing scalable communications systems that deliver client results