Head of Social Influence & Enterprise Content

Baker Hughes Company; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health & welfare programs

401k Thrift Plan

Job summary

Baker Hughes seeks a strategic Communications Advisor to lead a shift from traditional publishing to an industry authority model. You will design and govern an enterprise-wide social program, embedding social as a core business capability with measurable impact across reputation, influence and demand generation.

You will partner with executives and technical experts to elevate engineers and researchers, expand industry partnerships, and pilot AI-assisted content workflows.

Qualifications

• 10+ years in social media, digital strategy, communications, brand or content leadership.
• Experience building enterprise-scale social media programs.
• Strong understanding of audience development and influence-building.
• Experience leading cross-functional transformation initiatives.
• Expertise in executive communications and thought leadership.
• Experience managing agencies, technology platforms and analytics programs.
• Demonstrated success driving innovation and organizational change.

Responsibilities

• Reinvent the social media strategy with a multi-year vision.
• Identify emerging behaviors, technologies and platforms early.
• Redefine how the organization creates and distributes expertise.
• Establish audience-first content models.
• Build social experiences that drive participation over passive consumption.
• Introduce business-impact measurement and challenge legacy KPIs.
• Transform the company into an industry and energy destination.
• Partner with leadership to integrate exec and technical expert strategies.
• Develop programs that elevate engineers, researchers and subject matter experts.
• Expand industry influence via partnerships and communities.
• Create formats that simplify complex technologies.
• Position Baker Hughes as the interpreter of industry change.
• Evaluate emerging platforms and technologies.
• Pilot AI-assisted content creation workflows.
• Test new content formats and audience models.
• Introduce interactive, immersive, community-driven experiences.
• Create an experimentation framework with rapid learning.
• Build governance models, workflows and RACI structures.
• Develop functional champions across the organization.
• Enable leaders to contribute expertise.
• Create scalable intake and content planning processes.
• Deliver enterprise training and capability-building programs.
• Establish employee advocacy frameworks and activation plans.
• Build repeatable content engines around strategic priorities.
• Transform technical expertise into audience-first storytelling.
• Develop platform-native content experiences.
• Establish creative frameworks and distinctive visual treatments.
• Align content formats to audience behaviors and platform strengths.
• Develop social listening and intelligence programs.
• Build community engagement strategies.
• Identify emerging risks and opportunities.
• Establish response playbooks and escalation procedures.
• Turn audience insights into business recommendations.
• Move beyond impressions and followers.
• Measure share of voice, influence growth, thought leadership and reputation impact.
• Track executive visibility and employee advocacy participation.
• Tie activities to business contribution and demand influence.

Skills

Social media leadership

Digital strategy

Communications

Brand leadership

Content leadership

Job description

Baker Hughes seeks a strategic Communications Advisor to lead a shift from traditional publishing to an industry authority model. You will design and govern an enterprise-wide social program, embedding social as a core business capability with measurable impact across reputation, influence and demand generation.

You will partner with executives and technical experts to elevate engineers and researchers, expand industry partnerships, and pilot AI-assisted content workflows.