Social Media Manager

Baker Hughes Company; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health & welfare programs

401k Thrift Plan

Job summary

Baker Hughes seeks a strategic Communications Advisor to lead a shift from traditional publishing to an industry authority model. You will design and govern an enterprise-wide social program, embedding social as a core business capability with measurable impact across reputation, influence and demand generation.

You will partner with executives and technical experts to elevate engineers and researchers, expand industry partnerships, and pilot AI-assisted content workflows.

Qualifications

• 10+ years in social media, digital strategy, communications, brand or content leadership.
• Experience building enterprise-scale social media programs.
• Strong understanding of audience development and influence-building.
• Experience leading cross-functional transformation initiatives.
• Expertise in executive communications and thought leadership.
• Experience managing agencies, technology platforms and analytics programs.
• Demonstrated success driving innovation and organizational change.

Responsibilities

• Reinvent the social media strategy with a multi-year vision.
• Identify emerging behaviors, technologies and platforms early.
• Redefine how the organization creates and distributes expertise.
• Establish audience-first content models.
• Build social experiences that drive participation over passive consumption.
• Introduce business-impact measurement and challenge legacy KPIs.
• Transform the company into an industry and energy destination.
• Partner with leadership to integrate exec and technical expert strategies.
• Develop programs that elevate engineers, researchers and subject matter experts.
• Expand industry influence via partnerships and communities.
• Create formats that simplify complex technologies.
• Position Baker Hughes as the interpreter of industry change.
• Evaluate emerging platforms and technologies.
• Pilot AI-assisted content creation workflows.
• Test new content formats and audience models.
• Introduce interactive, immersive, community-driven experiences.
• Create an experimentation framework with rapid learning.
• Build governance models, workflows and RACI structures.
• Develop functional champions across the organization.
• Enable leaders to contribute expertise.
• Create scalable intake and content planning processes.
• Deliver enterprise training and capability-building programs.
• Establish employee advocacy frameworks and activation plans.
• Build repeatable content engines around strategic priorities.
• Transform technical expertise into audience-first storytelling.
• Develop platform-native content experiences.
• Establish creative frameworks and distinctive visual treatments.
• Align content formats to audience behaviors and platform strengths.
• Develop social listening and intelligence programs.
• Build community engagement strategies.
• Identify emerging risks and opportunities.
• Establish response playbooks and escalation procedures.
• Turn audience insights into business recommendations.
• Move beyond impressions and followers.
• Measure share of voice, influence growth, thought leadership and reputation impact.
• Track executive visibility and employee advocacy participation.
• Tie activities to business contribution and demand influence.

Skills

Social media leadership

Digital strategy

Communications

Brand leadership

Content leadership

Job description

What Success Looks Like

Within 24 months, this leader will:

• Shift social media from a corporate publisher model to an industry authority model
• Establish the company as a top voice in key industry conversations
• Build a scalable employee advocacy and expert amplification program
• Create a modern social operating model embedded across the enterprise
• Generate measurable business impact through influence, reputation and demand creation
• Increase share of voice against competitors
• Build a content ecosystem that is educational, useful, human and differentiated
• Implement AI-enabled social intelligence and real-time content creation capabilities
• Make social a business capability rather than a communications function alone

Key Responsibilities

1. Reinvent the Social Media StrategyMove beyond channels and followers to build an influence ecosystem. You will:
   • Develop a multi-year vision for social innovation
   • Identify emerging behaviors, technologies and platforms before competitors
   • Redefine how the organization creates and distributes expertise
   • Establish audience-first content models
   • Build social experiences that create participation rather than passive consumption
   • Challenge legacy KPIs and introduce business-impact measurement
2. Build Industry InfluenceTransform the company into an industry and energy destination. You will:
   • Partner with our leadership team on integrating strategies for executives and technical experts
   • Build programs that elevate engineers, researchers and subject matter experts
   • Expand industry influence through strategic partnerships and communities
   • Create new formats that simplify complex technologies
   • Position the company as the interpreter of industry change rather than simply a reporter of news
3. Lead Social InnovationServe as the innovation engine for digital engagement. You will:
   • Evaluate emerging platforms and technologies
   • Pilot AI-assisted content creation workflows
   • Test new content formats and audience engagement models
   • Introduce interactive, immersive and community-driven experiences
   • Create an experimentation framework with rapid testing and learning
4. Embed Social Across the BusinessDevelop social as a shared enterprise capability. You will partner with other leaders:
   • Build governance models, workflows and RACI structures
   • Develop functional champions across the organization
   • Enable business leaders to contribute expertise
   • Create scalable intake and content planning processes
   • Deliver enterprise training and capability-building programs
   • Establish employee advocacy frameworks and activation plans
5. Create World-Class Content SystemsMove from content production to content orchestration. You will:
   • Build repeatable content engines around strategic priorities
   • Transform technical expertise into audience-first storytelling
   • Develop platform-native content experiences
   • Establish creative frameworks and distinctive visual treatments
   • Align content formats to audience behaviors and platform strengths
6. Own Community and ConversationCreate two-way engagement at scale. You will:
   • Develop social listening and intelligence programs
   • Build community engagement strategies
   • Identify emerging risks and opportunities
   • Establish response playbooks and escalation procedures
   • Turn audience insights into business recommendations
7. Deliver Business Intelligence and MeasurementRedefine how success is measured. You will:
   • Move beyond: Impressions, Followers, Engagement rate
   • And measure: Share of voice, Influence growth, Thought leadership authority, Reputation impact, Executive visibility, Employee advocacy participation, Business contribution, Conversion and demand influence

Required Experience

• 10+ years in social media, digital strategy, communications, brand or content leadership
• Experience building enterprise-scale social media programs
• Strong understanding of audience development and influence-building
• Experience leading cross-functional transformation initiatives
• Expertise in executive communications and thought leadership
• Experience managing agencies, technology platforms and analytics programs
• Demonstrated success driving innovation and organizational change

Benefits

• You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).
• You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
• This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

We believe in creating an environment of diversity and inclusion, without bias.

We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work.

The Baker Hughes internal title for this role is: Communications Advisor - Customer/Marketing Comm

At Baker Hughes, we are transforming the future of energy. With operations in over 120 countries, we are developing and deploying industry-leading technologies and services to take energy forward. For more than a century, our inventions have revolutionized energy. Today, we are bringing our expertise to make oil and gas safer, cleaner, and more efficient. Our people are the trusted experts, relied on to solve customer challenges big and small. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other. We believe in creating an environment of diversity and inclusion, without bias. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work. We're makers, inventors, and leaders who aren't afraid of the tough challenges. We believe pushing boundaries will help to lead the way for a new energy future.