Head of Social: Growth, Strategy & Culture

Group Nine Media; New York (NY); On-site; USD 100,000 - 110,000; Full time

Job summary

Vox Media is seeking a Head of Social at Vulture in New York to lead the social strategy, oversee content creation, and collaborate with editorial teams across articles, video, podcasts, games, and live events. The role requires a strategic thinker with a passion for culture and strong prioritization and communication skills.

The ideal candidate will manage a social team, craft data-driven tactics, and build partnerships with other departments to maximize reach and engagement.

Qualifications

• Extensive social media experience, preferably at a digital media company.
• Excellent communication and time-management skills.
• Comfort managing direct reports and working closely with members of adjacent departments.
• A track record of growing an audience and producing distinct creative work.
• Familiarity with Adobe Suite (especially Premiere), Figma, Meta Suite, and social scheduling platforms such as Dash Social.

Responsibilities

• Determine the most effective ways to reflect Vulture's sensibility, tone, and perspective across key platforms.
• Create and publish engaging content.
• Establish the necessary social strategies and tactics to help Vulture meet goals relating to audience reach and engagement, subscription conversion, sponsorship fulfillment, and brand-building.
• Monitor social performance and use data-driven insights to refine tactics and influence editorial decisions.
• Manage the social team: create a clear agenda, set priorities, provide coaching.
• Introduce clear, efficient processes for working with the rest of the editorial teams.
• Pitch new social franchises: videos, columns, rubrics, or just one-off delights.
• Work with the Vulture features team and New York culture editors on plans for capturing behind-the-scenes content and subsequent story and package rollouts.
• Work with the news team on live-event coverage including red carpets, parties, premieres, award shows, and Vulture-led experiences. This occasionally involves night and weekend work.
• Pay attention to emerging or underutilized platforms and determine if/when/how Vulture should launch a presence on them.
• Build a roster of freelance social producers, especially outside of New York.
• Manage a budget across talent, travel, and freelancer support.

Skills

Social media strategy

Content creation

Team leadership

Analytics & KPIs

Communication

Editorial collaboration

Tools

Adobe Premiere

Figma

Meta Suite

Dash Social

Job description

Vox Media is seeking a Head of Social at Vulture in New York to lead the social strategy, oversee content creation, and collaborate with editorial teams across articles, video, podcasts, games, and live events. The role requires a strategic thinker with a passion for culture and strong prioritization and communication skills.

The ideal candidate will manage a social team, craft data-driven tactics, and build partnerships with other departments to maximize reach and engagement.