Head of Sales - US (New York City)

LIFI; New York (NY); On-site; USD 120,000 - 200,000; Full time

Job summary

A leading company in the DeFi space is seeking a Head of Sales to drive B2B sales strategy in the US. This high-impact role focuses on establishing a strong market presence, managing partnerships, and leading revenue growth through effective sales tactics. The ideal candidate will possess deep knowledge in crypto, strong sales skills, and an ability to build solid relationships in a technical environment.

Benefits

30 days of PTO

Annual team offsites

Equity participation

Choice of equipment for work

1 Conference per year

1,000€ personal development budget

1,000€ remote budget

Qualifications

• 5+ years of experience in sales or business development with enterprise clients in DeFi.
• Strong understanding of the crypto and blockchain landscape.
• Proficient in managing a B2B sales pipeline and maintaining CRM discipline.

Responsibilities

• Own and execute the full B2B sales strategy for the US market.
• Build and expand a strong sales pipeline of integration partners.
• Represent the brand at key industry events and conferences.

Skills

Sales Management

CRM Strategy

Relationship Building

Analytical Skills

Communication

Tools

HubSpot

Job description

LI.FI is simplifying multi-chain DeFi for traditional financial institutions, fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer, more decentralised world. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

Setting yourself up for success

Take a moment to read the job description before applying. We want to make sure this role is the right fit for you, so you don't spend time on an application that isn’t aligned with your experience. If this one doesn't quite match, we encourage you to submit your resume to our talent pool !

Focus on your application, there's no need to reach out to team members directly. We review all applications thoroughly, so rest assured your submission will be carefully considered! If you have questions about which role might be the best fit for you, feel free to reach out to [e-mail].

To apply, please submit your resume detailing your relevant experiences and competencies. We love to see how your work has made a difference—whether it’s improving processes, increasing efficiency, or leading a project to success, so be sure to highlight this in your resume!

A quick run-down of the job

We’re looking for an experienced Head of Sales (US) to lead the development and execution of our B2B sales strategy in the United States. In this high-impact role, you’ll own the full go-to-market motion—from strategy to execution—driving revenue through partnerships with enterprise clients, wallets, aggregators, infrastructure providers, and DeFi protocols. You’ll be responsible for establishing our presence in the US market and shaping our long-term commercial trajectory. The ideal candidate combines a strong grasp of complex technical products—such as APIs, blockchain, bridging, and multi-chain infrastructure—with the sophisticated people skills needed to build lasting relationships across both technical and non-technical audiences in the crypto space.

Please note: This role requires you to be located in New York City. Your application will not be considered otherwise.

What you'll do

Own and execute the full B2B sales strategy for the US market, with a focus on driving revenue growth across wallets, aggregators, infrastructure providers, enterprise clients, and DeFi protocols.

Build and expand a strong sales pipeline of integration partners across both crypto-native and adjacent verticals, including DeFi, TradFi, Fintech, GameFi, and NFTs.

Leverage your existing network in the blockchain ecosystem to identify and secure high-value partnerships and technical integrations.

Proactively engage with the Web3 ecosystem—keeping a constant pulse on trends, opportunities, and emerging players.

Represent the brand and our cross-chain product at key industry events, conferences, and meetups; lead speaking engagements and contribute to event-driven content strategy.

Act as the bridge between our external partners and internal teams, collaborating closely with operations, marketing, product, and community teams to ensure alignment and flawless execution.

Educate and influence both technical and non-technical stakeholders, clearly communicating the value of our API-driven, cross-chain infrastructure.

Provide structured feedback from the field to help shape product roadmap, marketing strategy, and future commercial hires.

What makes a good candidate

5+ years of experience in sales or business development, ideally with enterprise clients in DeFi, FICC, or Equities Sales—paired with an obsession for crypto

Strong understanding of the crypto and blockchain landscape, with the ability to confidently speak to concepts like cross-chain infrastructure, DeFi protocols, and Web3 integrations.

Proven track record of owning and managing a B2B sales pipeline, including maintaining CRM discipline and delivering clear forecasting and reporting (experience with HubSpot is a plus).

Excellent written, verbal, and analytical skills—able to craft compelling proposals, sales collateral and presentations, analyze deals, and deliver insights

sophisticated interpersonal skills—capable of understanding client motivations, navigating complex conversations, and building trust across diverse stakeholders.

Self-starter mindset with strong internal drive—you’re proactive, organized, and able to operate autonomously while collaborating effectively with cross-functional teams.

Must be based in New York City, with the ability to attend local events and in-person meetings as needed.

We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!

Company culture

Embracing the differences

Embrace your own differences

Respect and welcome the unique qualities of others

See others’ differences as an opportunity to grow

Own tasks end-to-end

Hold yourself to a high bar for execution

Make bold decisions, and be accountable

Understand your limitations and seek for help

Try - don’t be afraid to fail

Learn - don’t make the same mistake twice

Adapt - grow with the experience

Have fun together

Take the time to get to know and understand each other better

Don’t take yourself too seriously and keep it light-hearted

Fun should be coming from a place of love and respect

What you’ll get

Annual team offsites (Thailand in 2023 and Vietnam in 2024 were a blast, Marrakech in March 2025 was blast-ier; let’s see what happens in 2026!)

30 days of PTO

Equity participation from day 1

Entitlement to work computer (choice of equipment)

1 Conference per year near your city of residence

An annual 1,000€ personal development budget once you have worked 6+ months (pro-rated the first year)

A one-time 1,000€ remote budget to use on coworking, office setup, etc.

If you join us as an independent contractor, you’re only entitled to the first five benefits of this list.

Application process

Setting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.

LI.FI is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team member's unique contributions.

Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, a take-home assignment, a meet-the-team & founder interview, and a reference check.