Head of Sales - US (New York City)

LIFI; New York (NY); Hybrid; USD 100,000 - 150,000; Full time

Job summary

A leading company in decentralized finance is seeking a Head of Sales (US) to spearhead their B2B sales strategy. This role requires a proven leader with experience in driving revenue through complex technical products in the crypto space, establishing the company's presence in the US market while enhancing partnerships with various industry players. Enjoy perks such as flexible working hours, equity participation, and an extensive personal development budget.

Benefits

30 days of PTO

Flexible remote days

Equity participation from day 1

Annual team offsites

1,000€ personal development budget

Qualifications

• 5+ years of experience in sales or business development with enterprise clients in DeFi.
• Strong understanding of crypto and blockchain landscape, API-driven products, and cross-chain infrastructure.
• Proven track record of managing a B2B sales pipeline and delivering forecasts.

Responsibilities

• Lead the development and execution of B2B sales strategy in the US market.
• Build and expand a strong sales pipeline across crypto-native and adjacent verticals.
• Engage with Web3 ecosystem, identifying high-value partnerships and integrations.

Skills

Sales Management

B2B Sales

Networking

Communication

Analytical Skills

Tools

HubSpot

Job description

LI.FIis simplifying multi-chain DeFi for traditional financial institutions, fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer, more decentralised world. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

Setting yourself up for success

• Take a moment to read the job description before applying. We want to make sure this role is the right fit for you, so you don't spend time on an application that isn’t aligned with your experience. If this one doesn't quite match, we encourage you to submit your resume to our talent pool!

• Focus on your application, there's no need to reach out to team members directly. We review all applications thoroughly, so rest assured your submission will be carefully considered! If you have questions about which role might be the best fit for you, feel free to reach out to [e-mail].

• To apply, please submit your resume detailing your relevant experiences and competencies. We love to see how your work has made a difference—whether it’s improving processes, increasing efficiency, or leading a project to success, so be sure to highlight this in your resume!

A quick run-down of the job

We’re looking for an experienced Head of Sales (US) to lead the development and execution of our B2B sales strategy in the United States. In this high-impact role, you’ll own the full go-to-market motion—from strategy to execution—driving revenue through partnerships with enterprise clients, wallets, aggregators, infrastructure providers, and DeFi protocols. You’ll be responsible for establishing our presence in the US market and shaping our long-term commercial trajectory. The ideal candidate combines a strong grasp of complex technical products—such as APIs, blockchain, bridging, and multi-chain infrastructure—with the sophisticated people skills needed to build lasting relationships across both technical and non-technical audiences in the crypto space.

Please note: This role requires you to be located in New York City. Your application will not be considered otherwise.

What you'll do

• Own and execute the full B2B sales strategy for the US market, with a focus on driving revenue growth across wallets, aggregators, infrastructure providers, enterprise clients, and DeFi protocols.

• Build and expand a strong sales pipeline of integration partners across both crypto-native and adjacent verticals, including DeFi, TradFi, Fintech, GameFi, and NFTs.

• Leverage your existing network in the blockchain ecosystem to identify and secure high-value partnerships and technical integrations.

• Proactively engage with the Web3 ecosystem—keeping a constant pulse on trends, opportunities, and emerging players.

• Represent the brand and our cross-chain product at key industry events, conferences, and meetups; lead speaking engagements and contribute to event-driven content strategy.

• Act as the bridge between our external partners and internal teams, collaborating closely with operations, marketing, product, and community teams to ensure alignment and flawless execution.

• Educate and influence both technical and non-technical stakeholders, clearly communicating the value of our API-driven, cross-chain infrastructure.

• Provide structured feedback from the field to help shape product roadmap, marketing strategy, and future commercial hires.

What makes a good candidate

• 5+ years of experience in sales or business development, ideally with enterprise clients in DeFi, FICC, or Equities Sales—paired with an obsession for crypto

• Strong understanding of the crypto and blockchain landscape, with the ability to confidently speak to concepts like cross-chain infrastructure, DeFi protocols, and Web3 integrations.

• Proven track record of owning and managing a B2B sales pipeline, including maintaining CRM discipline and delivering clear forecasting and reporting (experience with HubSpot is a plus).

• Excellent written, verbal, and analytical skills—able to craft compelling proposals, sales collateral and presentations, analyze deals, and deliver insights

• sophisticated interpersonal skills—capable of understanding client motivations, navigating complex conversations, and building trust across diverse stakeholders.

• Self-starter mindset with strong internal drive—you’re proactive, organized, and able to operate autonomously while collaborating effectively with cross-functional teams.

• Must be based in New York City, with the ability to attend local events and in-person meetings as needed.

We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!

Company culture

• Embracing the differences

  • Embrace your own differences

  • Respect and welcome the unique qualities of others

  • See others’ differences as an opportunity to grow

• Own it, do it

  • Own tasks end-to-end

  • Hold yourself to a high bar for execution

  • Make bold decisions, and be accountable

  • Understand your limitations and seek for help

• Fail forward

  • Try - don’t be afraid to fail

  • Learn - don’t make the same mistake twice

  • Adapt - grow with the experience

• Have fun together

  • Take the time to get to know and understand each other better

  • Don’t take yourself too seriously and keep it light-hearted

  • Fun should be coming from a place of love and respect

What you’ll get

• Annual team offsites (Thailand in 2023 and Vietnam in 2024 were a blast, Marrakech in March 2025 was blast-ier; let’s see what happens in 2026!)

• 30 days of PTO

• Flexible remote days

• Flexible working hours

• Equity participation from day 1

• Entitlement to work computer (choice of equipment)

• 1 Conference per year near your city of residence

• An annual 1,000€ personal development budget once you have worked 6+ months (pro-rated the first year)

• A one-time 1,000€ remote budget to use on coworking, office setup, etc.

If you join us as an independent contractor, you’re only entitled to the first five benefits of this list.

Application process

Setting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.

LI.FI is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team member's unique contributions.

Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, a take-home assignment, a meet-the-team & founder interview, and a reference check.

For more information, visit our page detailing our hiring process!