Retail Media Reporting & Insights Senior Analyst

The Home Depot; Atlanta (GA); On-site; USD 95,000 - 135,000; Full time

Job summary

The Home Depot's Orange Apron Media (OAM) is seeking a Sr. Analyst of Reporting & Insights to drive measurement strategy and execution for Suppliers/Advertisers within our retail media network.

You will analyze performance, create narratives from data, and collaborate with cross-functional partners to enable ROMO storytelling and advertiser growth.

Qualifications

• 5+ years of work experience in analytics or related field.
• Bachelor’s degree or equivalent.
• Experience with Excel and Access.
• Strong analytical and communication skills.
• Ability to work with cross-functional teams.

Responsibilities

• Provide analytical insight on business performance with other departments.
• Analyze trends and customer behavior to identify site enhancements.
• Analyze web analytics and offline data to evaluate site performance.
• Develop weekly Web Analytics dashboards.
• Lead new programs and initiatives for Web Analytics Team.
• Define web analytics strategy for the Specialty Channel.

Skills

Excel

Access

SQL

Tableau

Statistical analysis

Communication

Education

Bachelor's degree

Job description

Position Purpose:

Home Depot’s Orange Apron Media (OAM) is seeking a Sr. Analyst of Reporting & Insights to become an expert in measurement strategy, leadership, and execution for Suppliers/Advertisers within our retail media network.

In this role, you will support the management of a number of suppliers/advertisers by analyzing and presenting data driven narratives and stories of performance. You will evaluate marketing impact using tools such as MTA ROAS, media delivery analytics, and advanced reporting, as well as ad effectiveness measurement such as brand lift, A/B testing, and incrementality studies to deliver clear, actionable learnings to internal and external stakeholders.

You will be a key driver of Return on Marketing Objective (ROMO) storytelling—translating complex data into compelling narratives that influence advertiser growth and shape future investment strategies.

The ideal candidate is a strong data analyst and leader who is passionate about both marketing measurement and process development and implementation. You must bring an ownership mindset, a collaborative spirit, and strong communication skills to support cross-functional partners and foster excellence across people, processes, and products.

Key Responsibilities:

• 20% Work with other departments providing analytical insight on business performance.
• 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• 20% Analyze web analytics data as well as other offline data to evaluate site performance.
• 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
• 10% Takes the lead on new programs and initiatives for Web Analytics Team.
• 10% Provide web analytics strategy to Specialty Channel.

Direct Manager/Direct Reports:

• Reports to Manager, Reporting and Insights
• Position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel Required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Responsible for helping others and providing on‑job training or guidance
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Demonstrated communication and interpersonal skills
• Demonstrated ability to work well with others
• Strong analytical skills with attention to detail; self‑starter

Preferred Qualifications:

• Expertise in Marketing Measurement: Deep understanding of marketing analytics across digital media and retail, with direct experience applying methods like Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), and brand lift.
• Analytical & Technical Skills: Intermediate proficiency in SQL for data extraction and hypothesis testing; experienced in data visualization tools such as Tableau to build compelling, insight-driven narratives.
• Test‑and‑Learn Mindset: Proven success in building and scaling test‑and‑learn functions to enhance media performance and inform optimization strategies.
• Strategic Problem Solving: Skilled at breaking down complex, ambiguous business challenges—spanning process, technology, and customer experience—into clear, actionable improvement plans.
• Influence & Communication: Exceptional communicator with the ability to translate technical insights for non‑technical audiences and influence stakeholders at all levels.
• Change Management & Collaboration: Experienced in navigating organizational change, fostering cross‑functional alignment, and building strong partnerships across teams.
• Market Awareness: Ability to conduct competitive research and apply insights to inform strategy and innovation.

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 5

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict