Head of Product, Onboarding & New Customer Experience

Gusto; San Francisco (CA); On-site; USD 243,000 - 292,000; Full time

Benefits offered by this job

Equity (RSUs)

Competitive base pay

Benefits

Job summary

Gusto, the trusted payroll and HR platform for SMBs, seeks a Head of Product, New Customer Experience in San Francisco. You will own the end-to-end onboarding and activation journey, shaping how new customers discover, evaluate, and start using Gusto, including AI-enabled onboarding surfaces and agentic experiences.

Lead a team of senior product managers and partner daily with Engineering, Design, Data, Marketing, Sales and Finance to grow onboarding conversion, acquisition, and activation,

Qualifications

• 10+ years of direct Product Management experience.
• 4+ years leading and managing product managers.
• Track record owning growth, acquisition, or onboarding funnel with revenue accountability.
• Hands-on experience shipping AI-powered customer experiences.
• Experience selling to SMBs and in a multi-product company with shared platforms.
• Strong experimentation instincts and product discipline.
• Experience partnering with Marketing, Sales, and Finance with revenue targets.

Responsibilities

• Own the end‑to‑end new customer experience, including AI integrations to assist customers.
• Set and evangelize a strategy for discovery, evaluation, and startup with Gusto.
• Collaborate with Engineering, Design, Data, Marketing, Sales & Finance to implement onboarding platform strategy.
• Directly coach and lead senior product managers to raise craft and execution velocity.

Skills

Product management

Leadership

AI in product

Growth & onboarding funnel

Cross-functional collaboration

Job description

Gusto, the trusted payroll and HR platform for SMBs, seeks a Head of Product, New Customer Experience in San Francisco. You will own the end-to-end onboarding and activation journey, shaping how new customers discover, evaluate, and start using Gusto, including AI-enabled onboarding surfaces and agentic experiences.

Lead a team of senior product managers and partner daily with Engineering, Design, Data, Marketing, Sales and Finance to grow onboarding conversion, acquisition, and activation,