Head of Product Marketing & Sales Enablement

Sterling Capital Management LLC; Charlotte (NC); On-site; USD 140,000 - 200,000; Full time

Job summary

Sterling Capital Management LLC, based in Charlotte, NC, seeks a Director of Product Marketing and Sales Enablement to lead product marketing, sales enablement, and content strategy for Guardian Capital Group’s U.S. Asset Management business.

You will create high-impact client materials, pitch books, and communications, translating complex strategies into compelling visuals while ensuring brand and regulatory compliance across channels.

Qualifications

• Bachelor's degree required or equivalent experience in marketing/finances.
• 8–10 years of marketing experience in asset/wealth management or financial services.
• Expert in Excel, PowerPoint and Word; strong data visualization skills.
• Experience supporting sales teams with strategic marketing and sales enablement initiatives.

Responsibilities

• Partner with investment, distribution, marketing, legal/compliance and leadership to support product strategy and lifecycle management.
• Lead and prioritize the publishing team work.
• Manage content governance and compliance review coordination.
• Maintain brand standards for messaging, templates, and presentation quality.
• Oversee Seismic/content library governance and sales enablement assets.
• Develop and deliver sales training and advisor education materials.

Skills

Excel

PowerPoint

Word

Data visualization

Project management

Sales enablement

Executive presentations

Education

Bachelor's degree in Marketing, Business, Finance, Communications, or related field

Tools

Seismic

Job description

Sterling Capital Management LLC, based in Charlotte, NC, seeks a Director of Product Marketing and Sales Enablement to lead product marketing, sales enablement, and content strategy for Guardian Capital Group’s U.S. Asset Management business.

You will create high-impact client materials, pitch books, and communications, translating complex strategies into compelling visuals while ensuring brand and regulatory compliance across channels.