Director, Product Marketing & Sales Enablement

Sterling Capital Management LLC; Charlotte (NC); On-site; USD 140,000 - 200,000; Full time

Job summary

Sterling Capital Management LLC, based in Charlotte, NC, seeks a Director of Product Marketing and Sales Enablement to lead product marketing, sales enablement, and content strategy for Guardian Capital Group’s U.S. Asset Management business.

You will create high-impact client materials, pitch books, and communications, translating complex strategies into compelling visuals while ensuring brand and regulatory compliance across channels.

Qualifications

• Bachelor's degree required or equivalent experience in marketing/finances.
• 8–10 years of marketing experience in asset/wealth management or financial services.
• Expert in Excel, PowerPoint and Word; strong data visualization skills.
• Experience supporting sales teams with strategic marketing and sales enablement initiatives.

Responsibilities

• Partner with investment, distribution, marketing, legal/compliance and leadership to support product strategy and lifecycle management.
• Lead and prioritize the publishing team work.
• Manage content governance and compliance review coordination.
• Maintain brand standards for messaging, templates, and presentation quality.
• Oversee Seismic/content library governance and sales enablement assets.
• Develop and deliver sales training and advisor education materials.

Skills

Excel

PowerPoint

Word

Data visualization

Project management

Sales enablement

Executive presentations

Education

Bachelor's degree in Marketing, Business, Finance, Communications, or related field

Tools

Seismic

Job description

Sterling Capital Management LLC (SCM), founded in 1970, is an indirect, wholly-owned subsidiary of Guardian Capital Group Limited. Headquartered in Charlotte, SCM provides investment advisory services through mutual funds, separately managed accounts, model portfolios, and other commingled vehicles offered through a variety of intermediary and managed account platforms. SCM’s five distinct investment teams provide a full complement of fixed income, active equity, and multi-asset solutions.

Job Statement

The Director of Product Marketing and Sales Enablement will be responsible for leading product marketing, sales enablement, and product content strategy for Guardian Capital’s U.S. Asset Management business, which currently includes three U.S.-based asset management subsidiaries. As a key partner to U.S retail distribution and Institutional client service teams, the Director, Product Marketing & Sales Enablement, will oversee the creation of product content including high-impact sales presentations, pitch books, sales materials, fact sheets, and other client communications.

This individual will leverage deep investment product knowledge to translate complex strategies, data, market insights and product information into visually compelling layouts, charts and graphics while ensuring brand alignment, accuracy, and SEC regulatory compliance across all channels.

The role will also leverage Seismic to manage and optimize sales enablement content, analyze content use, support product marketing initiatives, and deliver effective presentation and content governance across the organization.

The role oversees two direct reports, with the explicit goal of ensuring that client-facing teams receive needed marketing and sales enablement support. This role will also have key project management function, as this individual will be responsible for working with retail sales and institutional sales teams gets support in executing their distribution strategy.

Essential Duties and Responsibilities

• Partners on product management with investment teams, distribution, marketing, legal/compliance, operations, and senior leadership to support product strategy, lifecycle management, market positioning, competitive analysis, product launch planning, and ongoing evaluation of product performance, flows, profitability, and market fit.
• Leading and prioritizing the work of the publishing team
• Managing content governance, update processes and compliance review coordination
• Maintaining brand standards for messaging, templates, and presentation quality
• Seismic/content library governance
• Sales training and advisor education materials

Required Qualifications:

• Bachelor's degree in Marketing, Business, Finance, Communications, or related field
• 8-10 years of marketing experience, with significant experience in asset management, investment management, wealth management, or financial services
• Expert in Excel, PowerPoint and Word and strong data visualization skills
• Demonstrated understanding of investment products, capital markets, and asset management.
• Experience supporting sales teams through strategic marketing and sales enablement initiatives.
• Significant experience developing executive-level presentations, pitch books, and client-facing sales materials.
• Demonstrated ability to work in a fast-paced environment with a positive and collaborative attitude
• Effective interpersonal and communication skills with the ability to be both a team player and independent contributor
• Problem-solving capabilities including an ability to anticipate potential problems
• Ability to meet deadlines and perform under pressure
• Prior experience managing people or leading cross-functional teams
• Experience with Seismic or similar sales enablement platforms
• CFA, MBA, or Series licenses preferred, not required, if applicable