Director of Product Marketing

Samba; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Samba is a media intelligence company reshaping real-time consumer insight. We seek a Head of Product Marketing to drive GTM strategy, messaging, and collateral across Advertisers, Publishers, and Tech Platforms. This leader partners with Product and Sales to accelerate growth and brand leadership in a fast-paced environment.

The role requires a track record of building compelling campaigns, a passion for technology, and strong communication skills to influence executive and field teams alike.

Qualifications

• 7+ years of product marketing, with leadership experience.
• Proven ability to simplify complex concepts for diverse audiences.
• Experience marketing to agencies and brands is preferred.
• Strong writing and communication skills with strategic vision.
• Ability to collaborate across product, sales, and customer teams.

Responsibilities

• Lead GTM strategy for products, including messaging, pricing, and market expansion.
• Collaborate with Product Management to shape market strategy and roadmaps.
• Partner with Sales and Services to drive revenue growth and retention.
• Develop marketing collateral, sales tools, and product storytelling assets.
• Establish thought leadership through content, speaking, and media.
• Align marketing efforts with Samba TV portfolio innovations and training.

Skills

Leadership

Team management

Writing

Communication

Strategic thinking

Education

Bachelor's degree

MBA preferred

Job description

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

We are seeking a Head of Product Marketing to drive go-to-market strategies and support sales efforts across Advertisers, Publishers, and Tech Platforms. This leadership role will be instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Product and Sales teams to achieve business objectives.

Responsibilities

• Lead the product marketing team that manages go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
• Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
• Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
• Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
• Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.
• Align product marketing efforts with broader Samba TV portfolio innovations to maximize impact.
• Support sales training and enablement, working with internal teams to develop training systems and curriculum.

Requirements

• Bachelor's degree required; MBA preferred.
• 7+ years of experience in product marketing including leading a team, with a strong preference for experience marketing to agencies and brands.
• Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.
• Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.
• Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.
• Passion for technology and innovation, with a deep understanding of market trends and customer needs.
• Ability to thrive in a fast-paced, high-growth environment, navigating ambiguity with confidence and adaptability.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.