Head of Product Marketing

Samba TV; San Francisco (CA); On-site; USD 170,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Paid holidays & PTO

Job summary

Samba TV is seeking a Head of Product Marketing to drive GTM strategies and support sales across Advertisers, Publishers, and Tech Platforms. Lead a team to shape messaging, develop collateral, and align with product roadmaps.

This role partners with Product, Sales, and Marketing to deliver impactful campaigns, establish thought leadership, and accelerate revenue in a fast-growing media intelligence company.

Qualifications

• Bachelor's degree required; MBA preferred.
• 7+ years of experience in product marketing including leading a team.
• Exceptional writing and communication skills; ability to simplify complex concepts for diverse audiences.
• Proven ability to drive results-focused marketing strategies with a clear strategic vision.

Responsibilities

• Lead the product marketing team that manages go-to-market strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
• Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
• Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
• Develop and refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
• Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.
• Align product marketing efforts with Samba TV portfolio innovations to maximize impact.
• Support sales training and enablement, working with internal teams to develop training systems and curriculum.

Skills

Go-to-market strategy

Messaging

Team leadership

Cross-functional collaboration

Education

Bachelor's degree

MBA preferred

Job description

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

We are seeking a Head of Product Marketing to drive go-to-market strategies and support sales efforts across Advertisers, Publishers, and Tech Platforms. This leadership role will be instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Product and Sales teams to achieve business objectives.

Responsibilities

• Lead the product marketing team that manages go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.

• Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.

• Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.

• Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.

• Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.

• Align product marketing efforts with broader Samba TV portfolio innovations to maximize impact.

• Support sales training and enablement, working with internal teams to develop training systems and curriculum.

Requirements

• Bachelor's degree required; MBA preferred.

• 7+ years of experience in product marketing including leading a team, with a strong preference for experience marketing to agencies and brands.

• Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.

• Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.

• Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.

• Passion for technology and innovation, with a deep understanding of market trends and customer needs.

• Ability to thrive in a fast-paced, high-growth environment, navigating ambiguity with confidence and adaptability.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU, Samba Inc. is the data controller.

170000 - 230000 USD a year

Samba TV expects to offer a base salary between $170,000 - $230,000 USD per year for roles to be performed in New York or California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include an annual bonus opportunity, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.