Head of Product Marketing, Enterprise & Dev Tools

Devtooljobs

New York (NY)

On-site

USD 150,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Great compensation package

Stock options

Inclusive healthcare

Learning & events sponsorship

Flexible time off

Remote-friendly

WFH budget

Equipment allowance

Job summary

Vercel is hiring a hands-on Head of Product Marketing to drive upmarket growth for Next.js, the Vercel platform, v0, AI SDK, and Turbo.dev. You will lead a team to craft compelling narratives for developers and enterprise buyers, shape GTM plans, and collaborate closely with Product and Sales to maximize adoption.

Ideal candidates have a deep technical background, exceptional leadership, and a track record of scaling marketing in cloud-native environments.

Qualifications

Deep understanding of the developer ecosystem and frontend/backend tech landscape.
Proven track record in product marketing for technical SaaS products.
8+ years leading and scaling B2B SaaS marketing teams.

Responsibilities

Develop and execute product marketing strategies for Next.js, Vercel platform, v0, AI SDK, and Turbo.dev.
Create positioning and messaging that resonates with developers and enterprise buyers.
Lead go-to-market for launches and major updates across target segments.
Collaborate with Product to translate features into clear value propositions.
Conduct market research and competitive analysis to guide priorities.
Develop ICPs and buyer personas, focusing on enterprise customers.
Produce product marketing collateral and enablement materials for sales.
Create content for website, blog, and developer docs; plan product demos for events.
Implement a voice-of-the-customer program to inform strategy.
Drive adoption with onboarding, feature announcements, and user education.