Marketing Operations Manager

WebHosting; San Francisco (CA); Híbrido; USD 140 000 - 210 000; Tempo integral

Resumo da oferta

Vercel, the platform behind Next.js, is seeking a Marketing Operations Manager to own the martech stack and data workflows. You’ll automate campaigns, manage lifecycle programs, and ensure clean data to power the fastest GTM motions.

Located US-based with remote flexibility or hybrid in San Francisco or Austin, you’ll collaborate with RevOps and Growth Marketing, using AI-native tools like v0 and Claude Code to accelerate automation and insights.

Qualificações

• Hands-on experience with martech stack and data integration.
• Experience with marketing automation platforms (Customer.io, Marketo).
• Experience with CRM systems (Salesforce).
• Familiarity with data hygiene and governance across marketing systems.

Responsabilidades

• Administer core martech stack and integrations to keep data flowing.
• Build and launch marketing campaigns and email programs with measurable results.
• Design lifecycle, nurture, and automation flows for leads.
• Own data hygiene and governance across marketing systems.
• Use AI-native tools to build internal automations and prototype solutions.
• Collaborate with RevOps and GTM Analytics on lead flow and reporting.
• Work with integration and data-routing tools to connect systems.

Conhecimentos

Marketing operations

Data governance

Campaign management

Cross-functional collaboration

AI tooling

Ferramentas

Salesforce

Customer.io

Marketo

Snowflake

Tray.io

RudderStack

Segment

v0

Claude Code

Descrição da oferta de emprego

Hybrid Full-time Not specified Marketing

Job Description

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies likeOpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

About the Role:

We’re looking for a Marketing Operations Manager to join our Marketing Operations team within the broader Revenue Operations organization. This is a hands-on, technical generalist role for someone who loves owning the operational machinery behind a fast-moving GTM team-and who’s excited to run it faster using modern AI-assisted tooling like v0, Claude Code, and the Vercel platform itself.

You’ll own and evolve the systems, data, and workflows that power our marketing motions: administering and integrating our martech stack, keeping our data clean and trustworthy, and building the campaigns and lifecycle automations that drive pipeline. This isn’t a pure admin seat and it isn’t an engineering seat-it’s for an operator who’s comfortable getting under the hood, automating the manual stuff, and prototyping their own solutions instead of waiting on a backlog.

You will report to the Senior Manager, Marketing Operations and can be located remote (US-based in the Pacific, Mountain, or Central time zone) or hybrid out of our San Francisco HQ or Austin office.

What You Will Do:

• Administer our core martech stack-including our marketing automation platform ( Customer.io ) and its integration with Salesforce, Snowflake, and downstream systems -keeping tools tightly connected and data flowing reliably
• Build, QA, and launch marketing campaigns and email programs in partnership with Growth Marketing, ensuring clean execution and measurable results
• Design and maintain lifecycle, nurture, and automation flows that move leads through the funnel and support segmentation and personalization
• Own data hygiene and governance across marketing systems-deduplication, normalization, enrichment, and the standards that keep our data trustworthy
• Use AI-native dev tools (v0, Claude Code, Vercel) to build internal helpers, automate repetitive workflows, and prototype solutions to ops problems quickly
• Partner with RevOps and GTM Analytics to ensure reliable lead flow and reporting, proactively flagging gaps, bottlenecks, or tech debt before they become problems
• Deep familiarity with marketing automation platforms (e.g. Customer.io , Marketo) and CRM systems (e.g. Salesforce)
• Comfortable working with integration and data-routing tools (e.g. Tray.io , RudderStack, Segment)
• Hands-on experience with AI-native development tools like v0, Cursor, or similar-and genuinely excited to use them to move fast on early ideas(this is core to how this team works)

Bonus If You:

The San Francisco, CA base pay range for this role is $140,000 – $210,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.