Head of Product Marketing - AI Security & AppSec Growth

Mend.io; Dallas (TX); Remote; USD 180,000 - 270,000; Full time

Job summary

Mend.io is seeking a Head of Product Marketing to define positioning and messaging for AppSec, AI Security, and software supply chain offerings, driving revenue growth in a remote US-based role. You will own GTM strategy, pricing input, analyst relations, and cross-functional enablement across product, sales, alliances, and leadership.

The ideal candidate has 10–15+ years in B2B SaaS marketing with a track record in scaling product marketing at growth-stage companies, plus strong executive

Qualifications

• 10–15+ years of B2B SaaS marketing experience, with 5+ years in senior product marketing leadership
• Strong background in cybersecurity, application security, AI Security, DevSecOps, or developer-focused SaaS
• Proven experience marketing to enterprise buyers, CISOs, security leaders, and platform engineering leaders
• Demonstrated success in scaling product marketing at a growth-stage company
• Experience supporting complex, multi-stakeholder enterprise sales cycles and partner ecosystems

Responsibilities

• Define and evolve Mend.io's category narrative, positioning, and differentiated value proposition, with AI Security as a core pillar of the company's forward-looking strategy
• Shape and refine ICP segmentation and buyer personas across enterprise security, AI Security, AppSec, DevSecOps, and engineering leadership
• Drive go-to-market strategy for new product launches and major releases, including AI Security capabilities and partner-delivered solutions
• Translate product capabilities into compelling business value for CISOs and security decision-makers
• Develop clear, differentiated messaging frameworks aligned with verticals and use cases, including securing AI-generated code and AI/ML risk
• Own core messaging across the website, sales materials, field enablement, and campaigns
• Elevate Mend's thought leadership in AI Security, open source security, AST, and software supply chain security
• Build scalable sales enablement programs, including playbooks, pitch decks, battlecards, ROI tools, and objection-handling frameworks
• Partner with Sales Leadership to evaluate win rates and shorten sales cycles
• Lead cross-functional product launch processes and ensure cohesive positioning across Mend.io's platform and modules
• Influence roadmap prioritization through market and competitive insights
• Establish a structured competitive intelligence function and track AI Security landscape
• Develop partner marketing deliverables across direct, channel, and technology alliance partnerships
• Lead analyst relations and represent Mend.io at industry events and executive briefings
• Build, mentor, and scale a high-performing product marketing team

Skills

B2B SaaS marketing

Product marketing leadership

Cybersecurity knowledge

Enterprise buyer marketing

Partner & alliance marketing

Strategic storytelling

Analytical decision-making

Tools

SFDC

Jira

Job description

Mend.io is seeking a Head of Product Marketing to define positioning and messaging for AppSec, AI Security, and software supply chain offerings, driving revenue growth in a remote US-based role. You will own GTM strategy, pricing input, analyst relations, and cross-functional enablement across product, sales, alliances, and leadership.

The ideal candidate has 10–15+ years in B2B SaaS marketing with a track record in scaling product marketing at growth-stage companies, plus strong executive