Head of Product & Customer Marketing, Category Leadership

Solink; Denver (CO); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Solink is seeking a (head of) Senior Director, Product Marketing and Customer Marketing to create category leadership and sharpen our positioning across key products. This role accelerates adoption, differentiation, and revenue by unifying product and customer storytelling.

The unified leadership position brings Product Marketing and Customer Marketing together to reinforce messages for prospects and existing customers alike, driving growth and competitive advantage.

Qualifications

• Experience defining and leading product marketing strategy.
• Ability to develop messaging and positioning for multiple products.
• Proven track record influencing demand generation and sales.

Responsibilities

• Own product positioning and messaging across Solink’s platform and key products.
• Lead GTM strategy and execution for major feature launches with cross-functional teams.
• Own competitive intelligence programs and educate teams on threats and responses.
• Build and scale sales enablement content and training to improve win rate.
• Develop customer marketing and advocacy programs to drive retention and expansion.
• Translate market feedback into actionable positioning and roadmap recommendations.

Skills

Product marketing

Go-to-market

Competitive intelligence

Sales enablement

Job description

Solink is seeking a (head of) Senior Director, Product Marketing and Customer Marketing to create category leadership and sharpen our positioning across key products. This role accelerates adoption, differentiation, and revenue by unifying product and customer storytelling.

The unified leadership position brings Product Marketing and Customer Marketing together to reinforce messages for prospects and existing customers alike, driving growth and competitive advantage.