Remote Senior Content & Brand Lead

OpenKrill; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Solink is seeking a Senior Manager, Content to shape the category narrative, own a data-driven thought leadership program, and equip Sales with content-driven assets. You will lead a small team and freelance network, delivering a consistent cadence of high-quality content across blogs, LinkedIn, newsletters, and executive channels.

You will set standards, manage performance, and partner with Product Marketing to align strategy with company goals, while measuring impact on pipeline and brand

Qualifications

• 7+ years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category.
• 2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies.
• Demonstrated ownership of a brand or category narrative, and experience turning it into a sustained content program (not a single campaign).
• Experience building or running a speaker, analyst, or influencer program (conferences, paid podcasts, partner co-marketing).
• Strong editorial judgment and hands‑on writing/editing ability; comfortable both setting strategy and producing content directly when needed.
• Track record partnering closely with Sales and/or Demand Gen to convert content into pipeline-supporting assets.

Responsibilities

• Define and maintain Solink's category narrative and brand point of view, in partnership with Product Marketing and executive stakeholders.
• Commission or produce original research and data-driven thought leadership that positions Solink as the category authority.
• Build and manage an editorial calendar covering owned channels (blog, LinkedIn, newsletter) and owned executive channels (speaking, podcasts).
• Set the quality bar and editorial standards across the content program.
• Run the trade-focused speaker and influencer program end-to-end: prospecting and vetting speakers/influencers, securing speaking slots and partnerships, briefing spokespeople, and measuring reach and pipeline impact.
• Manage Solink executives, customers, and external partners/analysts as speakers, panelists, and content collaborators at relevant trade events.
• Partner with Sales and Demand Gen to turn thought-leadership content into enablement assets — battlecards, social proof points, webinar content, and campaign copy.
• Convert content into usable assets (talk tracks, one-pagers, social content, sales decks) that reps and campaigns can deploy directly.
• Manage a content team and/or a network of freelance writers, designers, and agencies.
• Manage budget for content production, speaker fees/sponsorships, and influencer partnerships.
• Own content performance measurement (engagement, share of voice, pipeline influence) and report against goals to marketing leadership.

Skills

Content marketing

Brand storytelling

Team management

Editorial judgment

Cross-functional collaboration

Thought leadership

Sales alignment

Job description

Solink is seeking a Senior Manager, Content to shape the category narrative, own a data-driven thought leadership program, and equip Sales with content-driven assets. You will lead a small team and freelance network, delivering a consistent cadence of high-quality content across blogs, LinkedIn, newsletters, and executive channels.

You will set standards, manage performance, and partner with Product Marketing to align strategy with company goals, while measuring impact on pipeline and brand