Head of B2B Marketing & Category Leadership

CANHEALTH ANALYTICS PRIVATE LIMITED; New York (NY); On-site; USD 180,000 - 320,000; Full time

Job summary

Candor is seeking a Senior Director, Head of B2B Marketing to define our category and elevate Candor’s positioning as we scale. You will work closely with the CEO, Sales, Product, and Customer Success to drive messaging, enablement, launches, and thought leadership.

Define category storytelling, build ROI frameworks, and lead GTM for new features while aligning product roadmap with market narrative. Drive ABM programs, pipeline reporting, martech evolution, and executive thought leadership in AI

Qualifications

• 10+ years of B2B experience with 5+ years in product marketing in enterprise SaaS.
• Healthcare market experience preferred.
• Ability to translate complex technical platforms into compelling business value.
• Strong written and verbal communication skills.
• Comfortable operating in a fast-moving, ambiguous environment.
• High ownership mindset and bias toward action.

Responsibilities

• Define and refine Candor’s category story and differentiation.
• Develop segment-specific messaging for payers, digital health companies, and healthcare IT platforms.
• Translate technical infrastructure into clear economic and strategic value.
• Own core pitch decks and segment variations.
• Build ROI frameworks and business case materials.
• Develop competitive positioning and objection handling.
• Partner with sales on strategic enterprise deals.
• Build ABM programs targeting key segments and establish pipeline reporting.
• Evaluate and evolve the martech toolstack and dashboards.
• Lead GTM strategies for new features and campaigns.
• Turn customer outcomes into compelling case studies and quantify impact.
• Contribute to thought leadership in AI in healthcare and provider intelligence.

Skills

B2B marketing

Product marketing

Enterprise SaaS

Healthcare market knowledge

Written communication

Verbal communication

Strategic thinking

Data-driven

Job description

Candor is seeking a Senior Director, Head of B2B Marketing to define our category and elevate Candor’s positioning as we scale. You will work closely with the CEO, Sales, Product, and Customer Success to drive messaging, enablement, launches, and thought leadership.

Define category storytelling, build ROI frameworks, and lead GTM for new features while aligning product roadmap with market narrative. Drive ABM programs, pipeline reporting, martech evolution, and executive thought leadership in AI