Head of Product Creative — Lead Brand Experience & Design

Coinbase, Inc.; Boston (MA); Hybrid; USD 244,000 - 287,000; Full time

Benefits offered by this job

Remote-first culture

Quarterly in-person surges

Job summary

Coinbase is seeking a Head of Product Creative to lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. You will own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers.

You will shape the design language, mentor the team, and collaborate across functions to ensure craft and brand consistency at scale.

Qualifications

• 7+ years leading product-focused creative work.
• Mastery of typography, layout, color theory, and composition.
• Experience presenting creative strategy to senior leadership.
• Experience mentoring senior designers in a remote-first environment.
• Ability to lead cross-functional creative initiatives.
• Proficiency in Figma and the Adobe Creative Suite.
• Uses generative AI responsibly with human oversight.

Responsibilities

• Own the creative direction and visual identity of the Coinbase consumer product.
• Lead high-impact product launch campaigns from onboarding to GTM moments.
• Drive emotional connection across core product surfaces with UI evolutions.
• Shape and evolve the Coinbase design language across icons, colors, and components.
• Build and mentor a team of designers in visual, motion, and illustration.
• Partner with Engineers, Product Managers, and Marketers to move quickly with craft.

Skills

Product design leadership

Typography

Layout & color theory

Executive communication

Remote team mentoring

Cross-functional leadership

Figma

Adobe Creative Suite

Generative AI

Tools

Figma

Adobe Creative Suite

Job description

Coinbase is seeking a Head of Product Creative to lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. You will own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers.

You will shape the design language, mentor the team, and collaborate across functions to ensure craft and brand consistency at scale.