Head of Product Creative

Coinbase; United States; Hybrid; USD 243,865 - 286,900; Full time

Job summary

Coinbase is seeking a Head of Product Creative to lead a multidisciplinary team responsible for brand storytelling and visual language across product surfaces. You will partner with Product Design, Engineering, and Marketing to ship work that delights millions of customers.

You will own the creative direction, contribute to UI evolution, and mentor designers in a remote-first environment with quarterly in-person surges. Strong leadership and design systems experience are essential.

Qualifications

• 7+ years leading product-focused creative work.
• Mastery of typography, layout, color theory, and composition.
• Track record presenting creative strategy to senior leadership.
• Experience mentoring senior designers in a remote-first environment.
• Proven ability to lead cross-functional initiatives from concept to adoption.
• Fluency in Figma and Adobe Creative Suite with prototyping tools.

Responsibilities

• Own the creative direction and visual identity of the Coinbase consumer product.
• Lead high-impact product launch campaigns from onboarding flows to GTM moments.
• Drive emotional connection across core product surfaces with product design teams.
• Shape and evolve the Coinbase design language across icons, color systems, and UI components.
• Build and mentor a team of visual, motion, and illustration designers.
• Partner with engineers, product managers, and marketers to move quickly without sacrificing craft.

Skills

Creative leadership

Typography

Brand storytelling

Cross-functional collaboration

Design systems

Prototyping

Tools

Figma

Adobe Creative Suite

Job description

Ready to do the most impactful work of your career? AtCoinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” Learn more about working at Coinbase.

As Head of Product Creative, you'll lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. This team ensures that Coinbase's brand storytelling and visual language carry seamlessly from the first marketing touchpoint into the deepest in-app experience. You'll own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers.

What you'll do:

• Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience
• Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen
• Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration
• Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design
• Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision
• Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft

Required Skills and Experience:

• 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences
• Mastery of typography, layout, color theory, and composition evidenced by a body of shipped consumer product work
• Track record of presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders
• Experience managing or mentoring senior designers and building scalable design team rituals (critiques, reviews, shared systems) in a remote-first environment
• Proven ability to lead cross-functional creative initiatives from concept to adoption, working autonomously in ambiguous environments
• Fluency in Figma and the Adobe Creative Suite with proficiency in prototyping tools
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$243,865 — $286,900 USD

• Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
• US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
• Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view thetutorial.
• Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.