Creative Director: Brand Systems & AI-Driven Craft

CoinDesk; New York (NY); On-site; USD 228,000 - 255,000; Full time

Benefits offered by this job

Competitive compensation

Onsite in NYC

Job summary

CoinDesk is seeking a Creative Director in NYC to lead the next era of brand expression. This hands-on role blends creative vision with disciplined craft across crypto‑finance brands, media, and products.

You will set a bold creative bar and shape how the brands evolve for diverse audiences and platforms. Based onsite at our office in NYC four days a week, you will guide designers, collaborate across Marketing, Events and Editorial, and drive motion, templates, and brand governance for scalable

Qualifications

• 10+ years leading brand and digital creative at a strong studio, agency or in‑house team.
• Proven ability to build and evolve brand systems that scale across audiences, products, and touchpoints.
• Track record of making ambitious work happen without a big team behind you.
• Editorial taste and a producer mindset. Strong judgment around typography, pacing, imagery, sequence, and curation.
• Mastery of Figma and Adobe Creative Suite, with strong digital design fluency.
• Outstanding presentation, visual communication, and storytelling skills.
• A clear point of view on craft and where design is going, and a collaborative approach that prioritizes the end‑viewer/user experience.
• Strong intuition for motion language, timing, and animation principles, and the ability to direct motion through storyboards, key art and asset playbooks.
• Comfort operating across a global, cross‑functional organization.

Responsibilities

• Lead the creative expression for our brands across marketing, events, business, editorial, web, and media surfaces.
• Steward and evolve the brand systems, deepening visual language across touchpoints and platforms.
• Develop opportunities for brand motion across digital, social, product, and events.
• Direct and contribute to creative output by guiding designers and partners through roadmapping, briefing, ideation, critique, and delivery.
• Champion a modern, exploratory creative practice and translate AI/workflow explorations into useful applications.
• Develop assets, extensions, templates, and guides including brand portals and corporate templates.
• Partner with Marketing, Media, Product, Events, Business, and leadership to solve problems with aesthetic ambition.
• Deliver hands‑on, 360° creative across digital/product marketing, campaigns, collateral, events, reports, social, and product launches.
• Support office branding, internal comms, swag, and company‑wide creative services.
• Inspire the team with refinement, curiosity, prioritization, and accountability.

Skills

Brand leadership

Brand systems

Typography & visual language

Motion design

Art direction

Figma

Adobe Creative Suite

After Effects

Storytelling

Cross-functional collaboration

Presentation

Tools

Figma

Adobe Creative Suite

After Effects

Rive

Lottie

Job description

CoinDesk is seeking a Creative Director in NYC to lead the next era of brand expression. This hands-on role blends creative vision with disciplined craft across crypto‑finance brands, media, and products.

You will set a bold creative bar and shape how the brands evolve for diverse audiences and platforms. Based onsite at our office in NYC four days a week, you will guide designers, collaborate across Marketing, Events and Editorial, and drive motion, templates, and brand governance for scalable