Senior Product Designer, Membership & Engagement

Coinbase; San Francisco (CA); Hybrid; USD 180,000 - 212,000; Full time

Job summary

Coinbase is seeking a Senior Product Designer for the CB1 member experience within the Financial Services & Loyalty team. You will own the end-to-end design of the Member Home, engagement surfaces, and retention flows across mobile and web, driving a persistent, personalized destination for subscribers.

Collaborate with Product Management, Engineering, and Creative to shape the roadmap, craft campaign expressions, and set the visual bar in key moments.

Qualifications

• 5+ years of product design experience shipping consumer-facing products at scale (mobile and web).
• Portfolio demonstrating end-to-end product design from strategy through execution, with clear evidence of UX thinking and visual craft.
• Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention).
• Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision.
• Experience collaborating directly with engineering teams, incorporating technical constraints into design decisions.
• Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Responsibilities

• Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web.
• Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers.
• Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates.
• Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity.
• Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments.
• Contribute to design crits, peer reviews, and team culture as a senior IC.

Skills

End-to-end design

Membership/Loyalty

Collaboration with Eng/PM

Generative AI usage

Portfolio evidence

UX thinking

Cross-platform design

Shipping at scale

Job description

Coinbase is seeking a Senior Product Designer for the CB1 member experience within the Financial Services & Loyalty team. You will own the end-to-end design of the Member Home, engagement surfaces, and retention flows across mobile and web, driving a persistent, personalized destination for subscribers.

Collaborate with Product Management, Engineering, and Creative to shape the roadmap, craft campaign expressions, and set the visual bar in key moments.