Chief Growth & Performance Marketing Leader

Holiday Inn Club Vacations; Orlando (FL); On-site; USD 180,000 - 260,000; Full time

Job summary

Holiday Inn Club Vacations seeks a Vice President of Performance Marketing to lead a 25-person team and manage a multi-million-dollar performance budget, reporting to the SVP of Marketing. The role drives demand, pipeline, tours, revenue and owner/member engagement across new customer acquisition and owner lifecycle, leveraging AI and data-driven insights to transform marketing operations.

You will craft growth strategies across paid media, CRM, and digital channels, foster a high-trust culture,

Qualifications

• 12+ years of progressive marketing experience, with 5+ years in a senior performance marketing leadership role.
• Experience leading large teams and managing multi-million-dollar budgets in complex, fast-paced environments.
• Mastery of performance marketing channels, marketing technology stacks, CRM, and data/analytics platforms.
• Demonstrated experience leading marketing innovation and transformation, including applying AI to marketing strategy, measurement, and operations.
• Significant experience in timeshare/vacation ownership strongly preferred, with demonstrated understanding of complex lead generation, tour, sales and owner lifecycle models.
• Executive presence with a collaborative, empowering leadership style.
• Relentlessly metrics-driven, resourceful, and strategic with a strong bias for action.

Responsibilities

• Lead full-funnel performance strategy across paid media, owned channels, CRM and digital platforms.
• Activate owner/member growth and retention strategies through CRM, segmentation, personalization and lifecycle marketing.
• Lead adoption of AI, automation, and emerging technology across targeting, personalization, measurement, workflows.
• Lead the day-to-day Performance Marketing organization and partner with the SVP of Marketing on strategy, investment decisions, transformation priorities and enterprise growth objectives.
• Partner with the SVP of Marketing on performance marketing investment strategy, allocating budget and resources across the portfolio to optimize incremental revenue, profitability, CAC, LTV, pipeline and enterprise growth.
• Inspire, coach and elevate a 25-person team spanning digital acquisition, CRM/lifecycle marketing, media and performance marketing capabilities.
• Partner with Marketing Analytics & Insights to establish performance measurement frameworks across KPIs, experimentation, attribution, marketing mix modeling, forecasting and lifetime value.
• Identify, evaluate, and activate new channels, partnerships, and growth models with a rigorous test-and-learn approach.

Skills

Performance marketing

Team leadership

Budget management

Data analytics

AI in marketing

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

Holiday Inn Club Vacations seeks a Vice President of Performance Marketing to lead a 25-person team and manage a multi-million-dollar performance budget, reporting to the SVP of Marketing. The role drives demand, pipeline, tours, revenue and owner/member engagement across new customer acquisition and owner lifecycle, leveraging AI and data-driven insights to transform marketing operations.

You will craft growth strategies across paid media, CRM, and digital channels, foster a high-trust culture,