Head of Payor Product Innovation & Launch

CVS Health; Annapolis (MD); Hybrid; USD 100,000 - 232,000; Full time

Job summary

CVS Health in the United States seeks a Lead Director, Product Innovation to own the full innovation lifecycle for payor-focused concepts, from ideation through launch. This individual contributor role partners with Enterprise and Aetna strategy, product development, and partnerships to translate ideas into launch-ready solutions.

The position may be remote or hybrid anywhere in the US, depending on location and hub access.

Qualifications

• 10+ years of experience in product strategy or related leadership roles
• Strong experience in payor-focused healthcare products or closely related market segments
• Proven ability to lead new concepts from early ideation through launch
• Experience working across strategy, product development, partnerships, data/technology, and shared service teams in a matrixed environment
• Strong executive communication and presentation skills, including the ability to frame early-stage opportunities clearly and persuasively
• Ability to influence without direct ownership and drive alignment across multiple teams with different responsibilities
• Strong prioritization, organizational, and cross-functional leadership skills

Responsibilities

• Lead development of new product concepts from ideation through launch for payor-focused solutions and capabilities
• Identify unmet needs, strategic opportunities, and concept areas aligned to enterprise and business priorities
• Shape, pressure-test, and refine product concepts into well-defined opportunities with clear value propositions and launch pathways
• Partner with Enterprise and Aetna strategy teams to ensure innovation priorities align to broader business strategy and market opportunity
• Work closely with product development teams to support concept evaluation, development planning, implementation readiness, and launch execution
• Collaborate with product strategic partnerships, DDAT, and other shared service partners based on the type of concept being developed, including areas such as unique networks and clinical solutions
• Drive cross-functional coordination needed to move concepts from early exploration into launch-ready solutions
• Define requirements, priorities, dependencies, and decision points needed to advance innovation efforts across teams
• Support creation of business cases, concept materials, leadership presentations, and launch recommendations tied to new product ideas
• Ensure clear transition and handoff of launched innovations to the appropriate long-term owner after market introduction

Skills

Product strategy

Product innovation

Healthcare strategy

Leadership

Cross-functional leadership

Strategic thinking

Executive communication

Influence without authority

Education

Bachelor's degree

Job description

CVS Health in the United States seeks a Lead Director, Product Innovation to own the full innovation lifecycle for payor-focused concepts, from ideation through launch. This individual contributor role partners with Enterprise and Aetna strategy, product development, and partnerships to translate ideas into launch-ready solutions.

The position may be remote or hybrid anywhere in the US, depending on location and hub access.