Senior Paid Media Lead — Remote & Global Growth

WorldStrides; Charlottesville (VA); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health benefits

401(k) match

HSA contributions

Paid time off

Volunteer day

Mental health days

Tuition reimbursement

Certifications

Travel opportunities

Flexible work options

Employee Resource Groups

EAP and wellness resources

Parental leave

Job summary

WorldStrides is reorganizing its Marketing team to accelerate lead generation and pipeline growth. As Senior Manager of Paid Media, you will own the full paid media strategy across K-12, International, and Performing Arts with campaigns across Search, Social, Display, Programmatic, and YouTube.

You will manage significant media budgets, drive MQL targets, and partner with Marketing Ops to build robust attribution and optimization frameworks.

Qualifications

• 5–7 years of hands-on paid media experience with direct budget ownership.
• Expert-level proficiency in Google Ads, Meta Ads Manager, and programmatic buying.
• Experience owning MQL or pipeline targets in a B2C or B2B2C environment.
• Strong analytics skills using dashboards, GA4, and performance data.
• Experience managing external media agencies with accountability.
• Experience in K-12 education, travel, or seasonal consumer categories preferred.
• Familiarity with Salesforce or HubSpot attribution and CRM integration preferred.
• Experience using AI tools for creative testing and media optimization preferred.

Responsibilities

• Develop and own the annual paid media strategy across K-12 Domestic, International, and Performing Arts; align channel mix, budget, and audience to MQL and pipeline goals.
• Manage and optimize campaigns across Google Ads, Meta Ads Manager, TikTok, and programmatic platforms.
• Build a test-and-learn framework testing audiences, creative formats, bidding strategies, and landing pages.
• Collaborate withCreative and Website teams to ensure landing pages align with paid messaging and convert.
• Own budgeting, weekly spend reporting, CPC, CPL, and MQL contribution by channel and segment.
• Build attribution models with Marketing Ops and manage agency/platform partnerships.

Skills

Paid media

Google Ads

Meta Ads Manager

Programmatic

Analytics (GA4)

CRM attribution

Agency management

AI testing tools

Tools

Salesforce

HubSpot

GA4

Job description

WorldStrides is reorganizing its Marketing team to accelerate lead generation and pipeline growth. As Senior Manager of Paid Media, you will own the full paid media strategy across K-12, International, and Performing Arts with campaigns across Search, Social, Display, Programmatic, and YouTube.

You will manage significant media budgets, drive MQL targets, and partner with Marketing Ops to build robust attribution and optimization frameworks.