Head of Paid Media & Strategy

Replit; Foster City (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive Salary & Equity

401(k) Program with a 4% match (US Not

Job summary

Replit is seeking a Media Lead to own our paid media program, directing external agencies, stewarding the budget, and translating results into leadership-ready insights. You will guide the brand-growth bridge and ensure campaigns reach the right audiences across channels.

This role focuses on strategy, pacing, and measurement rather than hands-on activation, and suits someone with brand-side experience, strong analytics, and comfort operating in a fast-paced environment.

Qualifications

• 5+ years of media planning and strategy experience, either brand-side managing external agencies or at a media agency serving major consumer brands.
• Demonstrated experience independently reviewing and challenging agency media plans, not just executing against them.
• Experience managing multi-million dollar media budgets across concurrent campaigns, including pacing, forecasting, and mid-flight reallocation.
• Fluency across the full channel landscape: TV/CTV, online video, OOH, audio/podcasts, paid social, search, and programmatic.
• Strong command of media measurement: reach and frequency, brand lift, incrementality testing, MMM as we scale.
• Sharp analytical skills; able to derive trends from raw data and optimize budgets in Excel.
• Strong stakeholder management across Finance, Analytics, Creative, and agency teams.
• AI-native: actively using AI tools to speed up analysis, reporting, and planning work.
• Comfort operating in ambiguity and at speed; able to make decisions without full committee consensus.

Responsibilities

• Agency leadership: Serve as the primary day-to-day partner to our media agencies, set strategy, write briefs, run planning cycles and QBRs, and hold partners accountable.
• Plan interrogation: Review agency recommendations across all channels and flag weak rationale, frequency risks, and misallocations.
• Budget stewardship: Own media budgeting pacing, forecasting, approvals, and reconciliation with Finance; monitor spend mid-flight.
• Media strategy & planning: Lead annual, quarterly, and campaign-level planning; align with audiences, moments, and business goals.
• Measurement & accountability: Define KPIs, own wrap reports, drive test-and-learn, and optimize beyond CPMs/impressions.
• Executive reporting: Distill performance into clear recommendations with data-driven rationale.
• Cross-functional alignment: Partner with Brand, Growth, Creative, Product Marketing, Social, and Comms.

Skills

Media planning

Strategy

Agency management

Budget management

Channel expertise

Media measurement

Data analysis (Excel)

AI-native tooling

Ambiguity tolerance

Tools

Excel

Job description

Replit is seeking a Media Lead to own our paid media program, directing external agencies, stewarding the budget, and translating results into leadership-ready insights. You will guide the brand-growth bridge and ensure campaigns reach the right audiences across channels.

This role focuses on strategy, pacing, and measurement rather than hands-on activation, and suits someone with brand-side experience, strong analytics, and comfort operating in a fast-paced environment.