Head of Paid Media & Digital Demand

Pluralsight; Dallas, Westlake (TX, TX); Hybrid; USD 148,000 - 195,000; Full time

Benefits offered by this job

Competitive compensation

Bonus eligibility

Medical coverage

Unlimited PTO

Wellness reimbursement

Professional development funds

Job summary

Pluralsight is seeking a leader to own the paid media, demand generation, and email lifecycle engine with P&L responsibility, shaping how we acquire, engage, and retain customers globally.

You’ll drive strategy across B2B, Brand, and B2C, build operating rigor around media spend, and develop a high-performing team that executes with precision and creativity to deliver measurable pipeline and revenue.

Qualifications

• 10+ years in paid media, growth or performance marketing with strategy and execution.
• 6+ years leading and building high-performing teams.
• Proven experience managing and scaling a media agency relationship.
• Strong KPI ownership and full-funnel accountability.
• Experience forecasting, budgeting, and governance across campaigns.
• Operational strength with invoicing workflows and approvals.
• Cross-functional leadership with ability to influence without authority.
• Experience with major paid platforms (Google, Meta, LinkedIn, programmatic/CTV, YouTube) and modern measurement approaches.

Responsibilities

• Own the paid media strategy across B2B, ABM, brand, and B2C.
• Lead and develop the media agency partnership with quarterly business reviews.
• Build the digital demand generation operating model across paid, owned, and earned channels.
• Own email marketing and lifecycle programs with triggers and segmentation.
• Execute B2C growth and promotional strategy with portfolio Marketing and B2C teams.
• Partner across the marketing ecosystem to align strategy and campaigns.
• Establish financial rigor around media spend, forecasting, pacing, and reporting.

Skills

Paid media leadership

Agency management

Platform expertise

Team leadership

Budget forecasting

Cross-functional collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

Programmatic/CTV

YouTube Ads

Job description

Pluralsight is seeking a leader to own the paid media, demand generation, and email lifecycle engine with P&L responsibility, shaping how we acquire, engage, and retain customers globally.

You’ll drive strategy across B2B, Brand, and B2C, build operating rigor around media spend, and develop a high-performing team that executes with precision and creativity to deliver measurable pipeline and revenue.