Head of Mobile User Acquisition & Growth

Datacontroller Toogeza Ltd.; United States; Remote; USD 180,000 - 300,000; Full time

Job summary

Datacontroller Toogeza Ltd. seeks an experienced VP of User Acquisition to define the vision and strategy for UA across paid and organic channels. You will lead a team of 20 specialists, manage an 8-figure UA budget, and work closely with Product to maximize funnel value and growth.

You will drive testing, analytics, and optimization across platforms like App Store, Google Play, Meta, Snapchat, and TikTok, while strengthening attribution and reporting for fast, data-informed decisions.

Qualifications

• 8+ years in digital marketing / user acquisition (mobile apps)
• 2+ years in leadership roles
• Deep expertise in mobile UA landscape and attribution
• Proven ability to grow organic acquisition (ASO, SEO, referrals)
• Strong analytics, visualization, and reporting skills (Looker, Excel)
• Experience managing large marketing budgets across channels

Responsibilities

• Define vision and strategy for UA
• Lead paid and organic UA across platforms (App Store, Google Play, Meta, Snapchat, TikTok)
• Own an 8-figure UA budget and drive growth while balancing LTV:CAC
• Oversee UA reporting and analytics for performance
• Build and run test plans and experiments for UA initiatives
• Optimize campaigns across networks and improve creatives, targeting, funnels
• Drive growth via ASO, re-engagement, and organic levers
• Lead internal tools and processes for UA efficiency
• Collaborate with Product teams to maximize funnel value
• Partner with Finance, Legal, People for growth plans
• Manage external partners and high-performing UA team of 20

Skills

Vision setting

Paid & Organic UA

Budget management

Analytics & reporting

Team leadership

Stakeholder management

A/B testing & experimentation

Tools

Looker

Excel

Job description

Datacontroller Toogeza Ltd. seeks an experienced VP of User Acquisition to define the vision and strategy for UA across paid and organic channels. You will lead a team of 20 specialists, manage an 8-figure UA budget, and work closely with Product to maximize funnel value and growth.

You will drive testing, analytics, and optimization across platforms like App Store, Google Play, Meta, Snapchat, and TikTok, while strengthening attribution and reporting for fast, data-informed decisions.