Head of Media & DTC Growth – Health & Wellness

AC Lion Digital Executive Search; New Jersey; Hybrid; USD 120,000 - 180,000; Full time

Job summary

AC Lion Digital Executive Search is seeking a Director / Head of Media & Digital Commerce for their Health & Wellness brand. This leadership role focuses on shaping consumer reach strategy, media optimization, and commerce enablement.

The ideal candidate will have 8–15 years of experience in media and digital commerce, capable of driving results through strong analytical and team leadership skills. The position involves a hybrid work schedule in Northern New Jersey.

Qualifications

• 8–15 years of experience in media, performance marketing, digital commerce, or growth leadership roles.
• Proven experience managing multi‑channel media strategies and investments.
• Demonstrated success supporting DTC growth and/or social commerce initiatives.

Responsibilities

• Lead media strategy and investment planning across multiple channels.
• Drive optimization through structured experimentation across audiences.
• Support product launches, promotions, and activations with media strategies.

Skills

Media strategy

Performance marketing

Digital commerce

Analytical capability

Team leadership

Stakeholder management

Job description

AC Lion Digital Executive Search is seeking a Director / Head of Media & Digital Commerce for their Health & Wellness brand. This leadership role focuses on shaping consumer reach strategy, media optimization, and commerce enablement.

The ideal candidate will have 8–15 years of experience in media and digital commerce, capable of driving results through strong analytical and team leadership skills. The position involves a hybrid work schedule in Northern New Jersey.